Understanding customers, discovering and managing their behaviours have been hot topics in marketing for a long time. However, customer experience is still a new notion to many.
Today, different companies sell almost identical products at the same price level. This state of play creates a question. If the price and quality are almost the same, on which criterias do the consumers make their decisions?
https://www.cxnetwork.com/cx-experience/articles/4-steps-for-creating-unique-customer-experiences/
In an era of smart cities — that are designed to be productive, accessible and liveable — driving down pothole-ridden streets should be an annoyance of the past.
Likewise graffitied walls or abandoned trollies, problems of yesterday’s urban environment.
Yet the concept of smart cities remains exactly that, an idea yet to materialise and a theory yet to transition into practice.
https://www.arnnet.com.au/article/637509/how-one-sydney-start-up-connecting-smart-cities-citizens/
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