Working in User Experience, it’s no surprise that I consider user feedback invaluable. In the time that I’ve been able to work with Happy Boards, I’ve learned to appreciate user feedback all the more, as what our team gleans from conversations with customers has helped us improve our product dramatically. Here are some specific reasons why everyone at Happy Boards values user feedback in our product’s development.
https://www.gethappyboards.com/2017/06/the-importance-of-user-feedback-in-product-development/
Today's marketers are facing a paradox: We have better intelligence and tools for driving growth than ever before. Data-driven digital marketing, programmatic and audience buying are proven to be delivering results. But if return on investment ROI » is going up, why are sales in decline?
There are some simple causes and effects: Media inflation continues to increase across all channels, while reach has declined for most every channel and publisher. Rising costs combined with declining reach drives up Cost-Per-Point CPP » , which means creative needs to be exponentially more effective to deliver the same results (and that's before attenuation of media attention is factored in). In most cases, even the best creative cannot offset the decline in efficiency. It's just math. And as the math suggests, in most cases we'd expect to see a decline in payback. Yet most channel-specific measurements show a positive ROI. Why?
http://adage.com/article/neustar/marketer-s-paradox-roi-sales-decline/310415/
You cannot step twice into the same river; for other waters are continually flowing in. Words from Plato – originally not in English indeed – referring to the views of Heraclitus. Views in which change is the only flux, probably better known as the only constant is change.
https://www.i-scoop.eu/the-paradoxes-of-change-what-it-takes-to-be-responsive/
According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to decrease their budget.
If you’re thinking of running an influencer marketing campaign, it can be a little daunting:
- How to do I discover the right influencers?
- What’s the best way to reach out to influencers?
- What does success look like?
We’d love to help you answer these questions and more…
https://blog.bufferapp.com/influencer-marketing-guide/
Defined by the World Economic Forum as ‘broadcasting, publishing, advertising, and gaming’, the media industry is all-pervasive in modern life. For audiences, it provides daily news, entertainment and information. For marketers, it’s direct to channel to a network of customers. Advancements in technology have fundamentally changed the way the media industry operates...
https://www.clickz.com/the-state-of-media-transformation/113738/
Website feedback tools and the VoC data we collect using these tools has become the backbone of the customer experience. These tools yield businesses with a more simplified way of opening up a dialogue with their online visitors as well as gain a deeper understanding into how they experience the website, mobile app or in a more general sense, the brand itself. With a surplus of these tools on the market, it can be rather challenging to select the right tool for your business. So don’t be hasty – take your time and evaluate your options…let’s start off with one of the more seasoned tools, Feedbackify.
https://mopinion.com/top-10-competitors-alternatives-to-feedbackify/
Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, the design approach of the creators. Many of these products could be successful if their creators took the right action, at the right time, and changed their approach to financial design.
Over the past five years, our firm has developed several thousand screens for financial products and solutions and had conversations with hundreds of banks and fintech startups. While observing the industry over the years, we have collected a list of the 10 most common UX misconceptions that you should know about if you are aiming to create successful financial services.
https://thefinancialbrand.com/68118/financial-service-user-experience-ux-design-misconceptions/
Uber in late 2016 redesigned its Driver app but as CEO Dara Khosrowshahi highlighted on Tuesday, it’s already showing its age. Worse yet, Khosrowshahi concedes that Uber went about its last design in the wrong way – doing the work based on what they thought drivers wanted, launching it and hoping for the best.
https://www.techspot.com/news/74101-uber-revamps-driver-app-based-user-feedback.html/
User personas are a challenging yet most important thing to understand when it comes to web designing. UX or user experience has been a debatable topic for quite long. While every app development company or UX designer has their own way or perception of user experience, there are some tested and fail-proof tips and ideas that will help you understand the user experience in a better way.
https://customerthink.com/understanding-the-user-experience-tips-and-tricks/
Agencies across the government are experimenting with design thinking. A key step in this process is getting user feedback on your ideas.
This feedback can often be messy and unstructured. But analytics and visualisations can help officials understand what users’ needs really are. This will allow them to rapidly prototype their ideas and create future iterations of products....
https://govinsider.asia/digital-gov/how-to-understand-user-feedback-with-data-analytics/
