Exciting things are happening within your company and you want your customers and prospects to know about it! Whether it’s sharing new product updates, announcing new customers or sharing your latest blog posts, newsletters are a great way of keeping a wider audience in the loop with your business’ latest developments. And if done the right way, email newsletters can serve as a critical digital marketing asset. But how do you know if the content, design and overall message you’re sending out in your newsletters is ‘right way’? Well you can’t really know unless you’re using feedback surveys in your email newsletters…
https://mopinion.com/how-to-use-feedback-surveys-in-email-newsletters/
Twitter can be a very effective tool for addressing questions about a brand’s product or services, but it’s not being used effectively, according to a new study.
https://www.entrepreneur.com/article/247390/
As more companies and brands monitor and participate in community dialogues, they need to be aware that the loudest consumers don’t always represent the majority.
https://www.entrepreneur.com/article/252318/
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience, and when it is, it will reflect in the content–which then leads to a better read for your users!
One thing that can be frustrating is getting that content out there
https://born2invest.com/articles/4-best-email-marketing-services-business/
LinkedIn has announced this week a couple of new features to encourage conversations and content creation on the professional social network. After pushing users to start sharing video content on the platform, LinkedIn users now have the option to add video captions (.SRT files) from a PC. On the desktop, there’s also a new “Me” tab to access all the content you’ve shared.
https://www.onmsft.com/news/linkedin-introduces-better-tools-for-content-creators-new-features-in-linkedin-messaging/
Google AdWords, SEO, social media and email are just a few marketing campaign channels that businesses can use to drive visitors back to their website. And each of them has a price. So why are so many organizations willing to send visitors they are paying to acquire to a poorly converting landing page?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-to-optimize-your-landing-page-for-conversions/#46cd44ed37c3/
Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated breath…
In times of uncertainty or turmoil, markets have the capability of evolving much faster than most digital marketers can adapt. This gap between how you see the market and the reality of what’s happening in the market will become a major hurdle in the coming years for many marketers. In fact, experts are even calling Brexit a wake up call for everyone in the digital marketing industry. So the question is, is your digital team ready to re-strategise when push comes to shove?
https://mopinion.com/post-brexit-britain-where-will-that-leave-digital-marketing/
Podcasts have become really popular in recent years, especially among people who are always on the go. They offer both information and entertainment in bite sized chunks and the best part is: you can listen to them whenever and wherever, whether that’s in the car on the way to work, while you’re doing your laundry, or in the middle of a workout! You only need your phone and headphones. And interestingly enough, as podcasts continue to grow in popularity, so does their topic diversity.
http://mopinion.com/podcasts-every-digital-marketer-should-listen-to/
