We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
Up to speed on the new SCA regulation coming this fall? If not, you may want to pay close attention. Following the introduction of the GDPR, which had a huge impact on the handling of personal data last year, Europe is gearing up for another major shake up – this time in the payment sectors.
The Strong Customer Authentication (SCA) regulation will be introduced in Europe this fall, effective September 14th 2019.
https://mopinion.com/strong-customer-authentication-sca-regulation/
The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.
https://mopinion.com/online-voice-of-the-customer/
User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
Website feedback analytics provides insight into what your visitors experience on your website. It is a critical supplement to other tools used to analyse (click) behaviour, such as Google Analytics. With user feedback, you get insights into how your customers experience your website. In other words, website feedback analytics explains the story behind the click behaviour of your visitors.
https://mopinion.com/what-is-website-feedback-analytics/
In a research study carried out by Oracle, almost 55% of Millennials expressed that if the mobile app experience are poor, they would be less likely to use the products or services of that company. Additionally, due to a poor app experience, 39% would also be less likely to recommend a product or service. Lastly, 27% even said that a poor experience would adversely affect the image of a business.
https://mopinion.com/what-makes-good-mobile-app-user-experience/
When we think about apps, we usually think about what we can see on our smartphones. In reality, that only scratches the surface of a highly lucrative industry where software is changing the face of business.
There are countless bespoke apps out there commissioned by organisations who need tools that can help people do their jobs that bit more easily.
http://www.itpro.co.uk/business-apps/31487/what-makes-a-great-bespoke-business-app/
Launching a business is incredibly exciting, particularly if you’re fresh to the world of entrepreneurialism. Everything feels raw and vital: a bright future is ahead of you, and you’re ready to chart the course of your destiny. However… it isn’t that simple. Whether you’re planning to sell products or offer a service, you’re going to be dealing with customers — which means taking all the ideas that you’ve kept private and subjecting them to broad scrutiny.
https://mopinion.com/what-new-business-owners-always-get-wrong-about-customer-feedback/
In every meeting Jeff Bezos attends, there’s an empty chair among the C-suite employees and board members to represent the customer.
The idea is to remind decision-makers that customers can’t speak at the meeting, but the company still has to prioritize them.
For PMs at the drawing board, it’s easy to get lost in the numbers of usage behavior and statistics. They don’t look at the empty chair, but they still need to consider what the customer would think.
With so much behavioral data out there, what’s the use in pestering the customer to ask for insight? PMs are afraid to contact their customers through email, NPS surveys, or in-app messaging, too worried they’ll annoy users or get skewed data since only their happiest or unhappiest customers will respond. Asking your users for feedback sounds like a great way to give the customer a seat at the table.
https://www.appcues.com/blog/what-product-managers-forget-about-user-feedback/
You can’t please everybody, and the people who design tech interfaces know this truth all too well.
These folks have to consider conflicting suggestions from users to improve the experience on their favorite platforms, but their customers aren’t the only
https://www.entrepreneur.com/article/309538/
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