When consumers are not on Facebook, they are probably on Twitter, Instagram or LinkedIn. They are constantly online. This is the reality today and marketers have adjusted by jumping into the ‘digital transformation’ bandwagon to keep pace with their consumers at every stage of their journey.
https://www.martechadvisor.com/articles/web-contentexperience-management/are-consumer-insights-and-behavior-transforming-marketing-and-creativity/
As government agencies build new websites, tools and applications for internal and external use, they face multiple development hurdles, including integrating with legacy systems and following strict guidelines on the design and security of new software.
Here are three ways low-code tools can assist with streamlining, securing and improving government technology.
http://gcn.com/articles/2020/01/02/low-code-improved-user-experience.aspx/
UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place.
https://mopinion.com/why-ux-designers-need-user-feedback/
Recently, in Entrepreneur, I examined eight different ways your business could benefit from offering a mobile app. These included keeping up with your competitors, solving a problem that your customers face, retaining customer data to simplify conversions, and effectively managing customer loyalty programs.
https://www.entrepreneur.com/article/317280/
Whether your company is a global brand with millions of fans or a tiny startup with a handful of customers, one thing remains true: Great marketing starts with understanding and empathizing with your customer. It’s the best way to build trust. Gain their trust first, then you’ll earn the opportunity to explain how your product or service solves problems for them.
From our research we know that 63 percent of consumers think marketers are selling them things they don’t need. That tells me that we, as marketers, are breaking this cardinal rule of marketing. We aren't listening.
https://www.entrepreneur.com/article/331392/
Your website is often the first chance you have to market your company’s products and services to your customers. So why wouldn’t you make it a priority to have the best website content out there? Now you can with our easy-to-use website content survey templates from the Mopinion Survey Marketplace!
https://mopinion.com/great-templates-for-creating-website-content-surveys/
Google might not be as responsible for the spread of fake news as social media, but the search giant is still doing something about it: burying known sources of fake news, and letting users weigh in, too.
Google frequently tweaks the algorithms that return relevant search results, sometimes privately, and other times publicly. In this case, Google announced Tuesday that about 0.25 percent of all daily search results have been returning “offensive or clearly misleading content,” and those results will be pushed lower in search results in favor of more authoritative results.
https://www.pcworld.com/article/3192354/data-center-cloud/google-will-try-to-combat-fake-news-using-search-and-user-feedback.html/
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses....
https://marketingland.com/google-publishers-user-data-insights-engine-project-225452/
SAN FRANCISCO (AP) — Google is about to embark on an old-school search, swapping its Internet algorithm for a custom-built van that will cruise across the U.S. to find out how people use its online services and react to new features.
The white van emblazoned with Google's colorful logo and an invitation to "shape the future" of the world's most powerful Internet company is scheduled to pull out Monday on a six-week road trip.
http://www.businessinsider.com/ap-google-is-hitting-the-road-literally-for-user-feedback-2016-3/
Think about the last tech implementation that you were a part of. How early did you get to see the solution? Was it in training a few weeks prior to launch? Or was it on the day it was launched?
There is a noticeable trend of projects trying to keep the final product away from end users; they avoid seeking feedback on how people would actually use the system being implemented. Or there are business persons on the project team who advise and provide guidance in shaping the solution, but in my experience, these people generally work at a middle management level and won’t be using the solution on a day to day basis.
https://www.purelearning.com.au/blog/good-beta-best-digital-transformation/
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