Whether your company is a global brand with millions of fans or a tiny startup with a handful of customers, one thing remains true: Great marketing starts with understanding and empathizing with your customer. Its the best way to build trust. Gain their trust first, then youll earn the opportunity to explain how your product or service solves problems for them.
From our research we know that 63 percent of consumers think marketers are selling them things they dont need. That tells me that we, as marketers, are breaking this cardinal rule of marketing. We aren't listening.
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