Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses....
https://marketingland.com/google-publishers-user-data-insights-engine-project-225452/
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