Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

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  1. Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses....
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