Skeptics of user experience research often point to the following quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” The logic goes that if Ford had conducted user experience (UX) research and listened to his customers, he would have tried to optimize the horse and would never have invented the car. Real innovation cannot happen by simply iterating in response to customer feedback, but instead requires product visionaries that lead solely based on their intuition. What, then, is the value of UX research?
https://www.forbes.com/sites/leoyeykelis/2018/05/10/why-its-wrong-to-ask-users-what-they-want-and-what-to-ask-instead/#53e4995a1f22/
However, there are several ways that social marketing blunders can negatively impact your business.
Most companies have a team dedicated to marketing on social media channels, so if you are a massage therapist who runs your whole social media marketing channels solo, these expert tips can help you find a more efficient way to manage your massage marketing plan online.
Here are some common massage therapy social marketing mistakes you’ll want to avoid—and ways to correct them if you find yourself in a challenging situation.
https://www.massagemag.com/common-social-media-mistakes-89182/
With more than 71 percent of businesses now advertising on social platforms, it’s safe to say that social media isn’t going to disappear anytime soon. However, in an office environment, are these methods of communication and interaction beneficial or not?
http://www.adweek.com/digital/how-social-media-actually-boosts-efficiency-in-an-office-environment/
Exceptional customer experience drives the success for any business today. It is essential for COMPANIES to offer state-of-the-art product or service experience to keep the customers loyal to their brand. They are required to not only monitor customer’s behavior but also respond at the right time to understand what drives the customer and offer a great customer experience. Monitoring client behavior through a CRM (Client Relationship Management) solution automates the entire sales process, enhances customer experience and encourages customer loyalty. Microsoft Dynamics CRM helps deliver a seamless client service.
http://customerthink.com/microsoft-dynamics-crm-key-to-boost-your-customer-experience/
Customer service depends much less on face-to-face interaction than it did in years past. Surprisingly, email has changed the dynamic considerably. While some branding experts feel that email is too impersonal to engage with customers, many companies have discovered that it can be an excellent way to respond to customer inquiries in assuage their concerns.
https://customerthink.com/3-risks-with-using-templated-customer-service-emails/
Having customers who are willing to give feedback about your product or service is a potential gold mine for your company and its growth. The important part is knowing when to listen to the customers and when and how to use their feedback to help your company become better. There are many different ways to accomplish this, and each one has a benefit. The input that you may need might depend on your company's current stage. It also could depend on the tools that you have to collect that information.
https://www.forbes.com/sites/theyec/2018/05/07/11-founders-on-how-to-best-listen-to-customer-feedback/#572dd1ab49aa/
“Last year was pretty hard, I’m not gonna lie,” says Peter Deng, Uber’s head of rider experience. But as part of new CEO Dara Khosrowshahi’s push to rebrand Uber around safety, Deng says, “we’ve seen the company shift to more listening.”
That focus on hearing users’ concerns prompted today’s change. Have a bad Uber ride when you’re busy and you might neglect to rate the driver or accidentally rush through giving them 5 stars. Forcing users to wait until a ride ends to provide feedback deprives them of a sense of control, while decreasing the number of accurate data points Uber has to optimize its service.
https://techcrunch.com/2018/05/14/uber-mid-ride-rating/
Reviews play an important role in the success of a community. Higher ratings are linked to increased renewals and rental income. Since the digital age, reviews have replaced word-of-mouth advertising. According to reputable research companies, the majority of people say reviews determine whether they visit or rent from a community. Below are five expected trends associated with the user review and the importance of reputation management, explains Neil Shekhter, chief executive officer of NMS Properties.
http://www.digitaljournal.com/pr/3772848/
It’s no secret healthcare has improved with technology. I can schedule an appointment with my doctor, view my medical record, and fill a prescription all from an app on my phone. Robotics has changed the way surgery is completed. Human organs are being printed using 3D printers. However, with all these amazing steps towards healthcare of the future, we are missing one important factor: digital user experience.
https://www.forbes.com/sites/danielnewman/2018/04/20/why-digital-transformation-in-healthcare-needs-to-prioritize-user-experience/#33f747124bb8/
As banks and credit unions increasingly consider partnering with fintech firms, the main motivation is usually around enhancing the consumer experience. This is achieved through greater use of consumer insights and deployment of advanced technologies.
https://thefinancialbrand.com/72411/banking-fintech-partnership-cx-experience-trends/
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