tjeerdtraats

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  1. An app’s store rating has a tremendous impact on how well an app ranks in the app store and strongly influences what percentage of store listing impressions result in downloads. Many apps (and by extension businesses) live and die with their app store ratings. At the same time, app store ratings are simply a reflection of how well an app is received and how it interacts with its users. Many would-be negative reviews can be circumvented through in-app feedback mechanisms. In turn, many potential positive reviews are left unfulfilled because a user was not properly prompted. This article will explore how apps and app owners can combat negative reviews, successfully solicit positive reviews, and even convert 1-star ratings into 5-stars.
    https://customerthink.com/user-feedback-management-and-app-store-ratings/
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  2. Customer experience management is about listening to your customers, analysing what they say, and acting on the insights. But without text analytics, this is an almost impossible task.
    https://www.mycustomer.com/community/blogs/fabrice-martin/make-text-analytics-the-basis-of-cx-programmes/
    Tags: , , , by tjeerdtraats (2018-06-05)
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  3. Conversational surveys such as Wizu massively improve the survey experience by offering a more engaging, interactive and personalised survey. In some ways conversational surveys are going back to the old-style face to face interviews by gaining deeper insight through conversations. However rather than deploying hundreds of interviewers armed with a clipboard, you can utilise one chatbot to conduct your surveys.
    https://www.mycustomer.com/community/blogs/wizu/5-reasons-to-be-using-conversational-surveys/
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  4. Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods retailer Decathlon and cultural products retailer Cultura, as well as extend our footprint to more European organisations.
    https://mopinion.com/mopinion-expands-its-presence-in-france/
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  5. Heaps of companies are shifting their focus to the online Voice of the Customer. In fact, many of these companies have been asking us how our solution differs from other feedback tools on the market. A sensible question actually, considering many tools look very similar to one another on the front-end. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.
    https://mopinion.com/usabilla-difference/
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  6. When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign more value to products that you’ve had a hand in creating’. In other words, for many of us the result is far more satisfying when we’ve successfully completed a task on our own. Those who have studied this effect even go as far as to say that ‘people become more attached simply because of their own efforts’. This is a good analogy when it comes to understanding the value of a good (better yet, successful) user onboarding process.
    https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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  7. As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
    http://www.customerexperienceupdate.com/?query=user%20feedback&open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
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  8. As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.

    More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.

    Here’s a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  9. User personas are a challenging yet most important thing to understand when it comes to web designing. UX or user experience has been a debatable topic for quite long. While every app development company or UX designer has their own way or perception of user experience, there are some tested and fail-proof tips and ideas that will help you understand the user experience in a better way.
    https://customerthink.com/understanding-the-user-experience-tips-and-tricks/
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  10. All businesses need customer feedback, but unlike the online world, brick and mortar businesses very often won’t have a customer’s email address or mobile number to ask for it. Customers walk in the door and eat, buy something or avail of your services and then leave. As a business owner, you can ask them in person if they enjoyed the meal, had a good checkout experience or were satisfied with the haircut.
    https://customerthink.com/5-ways-to-capture-customer-feedback-in-physical-locations/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.