Every day is a new opportunity to learn how disconnected businesses are with their customers. But it's also a chance to discover the secret to better experience is really quite simple. All you need to do is listen.
Consider this. I recently spent 63 minutes glued to my phone trying unsuccessfully to resolve a health insurance issue. Five phone calls. A dozen transfers. Multiple hang-ups. Inconsistent information. Contradictory advice.
Come on now, I wondered. Is this any way to treat a customer?
http://customerthink.com/the-most-amazing-customer-experience-starts-with-your-ears/
When you’re looking to improve sales and build your brand, it’s important to think like your customer: to understand and be mindful of them at every step of their journey with you. Here’s how to get a better understanding with customer journey mapping
https://www.qualtrics.com/uk/experience-management/customer/customer-journey-touchpoints/
It takes a lot for a new customer to become a customer these days.
Very few customers discover a company, find a product they need, and decide to purchase all in the same day -- instead, they take many steps, over the course of days, weeks, or even months to make a purchase and start using a product.
The complex process of winning over customers requires strategy and commitment. That's why sales and marketing funnels and buyer's journeys were created -- to divide and conquer each little step that goes into converting a potential customer into a returning one.
https://blog.hubspot.com/customer-success/collect-customer-feedback/
A pioneer in world business and CEO of HSN, Mindy Grossman once said “I believe in accessibility. I believe in honesty and a culture that supports that. And you can’t have that if you’re not open to receiving feedback.” Bill Gates, the richest man in the world said, “We all need people who will give us feedback. That’s how we improve.” Why is it not surprising that successful business leaders and entrepreneurs are always the ones who are wanting to take feedback from their customers?.
Now you may ask, ‘Why would the customers want to give feedback?’ While some might want to see genuine improvement in the products that they use, some others might think it is a waste of their time. However, customer feedback is a goldmine of information and the onus is on you to be able to mine out this free data. You cannot succeed until you understand what your customer needs and until you innovate accordingly. Remember that collecting feedback is only half the work done; the other important half is to act upon the feedback and make your customers believe that their voice is always heard and respected.
http://customerthink.com/8-common-misconceptions-about-customer-feedback/
Silicon Valley can at times seem like an idea factory, a Wonka Chocolate wonderland for inventing the future and disrupting the status quo. Belief in that idea has launched a thousand startups.
So what if only a few reach the farther shore? That’s normal: new ventures and pursuit of the next big idea are a high-risk proposition. The next big idea rarely emerges fully formed.
https://www.cmswire.com/customer-experience/looking-for-your-next-big-idea-ask-your-customers-and-really-listen/
As a product manager and usability expert, I work with both marketing and R&D teams to deliver a product that meets users’ needs and expectations and provides value.
Our approach is to build a product with a strong base that offers most of the expected capacities considered important for our particular domain. Then we bake in the capability for customers to build what they need to adapt to their specific context.
https://www.cmswire.com/customer-experience/put-voice-of-the-customer-feedback-into-action-with-the-usability-approach/
Clive Watts talks to Paul Milligan about the new launch, ADDERLink INFINITY 100T, and how customer feedback is instrumental in driving Adder's product innovation.
http://www.inavateonthenet.net/news/article/adder-how-customer-feedback-is-driving-product-innovation/
Voice of the customer (VOC) initiatives have gone mainstream. Unfortunately, too many companies doom their VOC programs from the start.
The problem isn't that brands aren’t collecting feedback. In fact, companies are gathering more feedback from customers and visitors than ever before.
The problem is that brands fail to realize the primary value of VOC data. Information culled via customer feedback is valuable because it creates internal alignment and provides insights that allow brands to execute quicker than the competition.
https://www.cmswire.com/customer-experience/why-your-voice-of-the-customer-data-isnt-actionable-and-what-to-do-about-it/
People trust people, not brands, as the saying goes—and the rise of user-generated content in e-commerce is fast outranking all other forms of marketing when it comes to influencing purchase decisions.
User-generated content (UGC) is one of the most useful forms of free marketing that an e-commerce business could ask for: authentic, trustworthy content created by fans and influencers, sharing reviews, images and videos of your product online.
https://www.business2community.com/brandviews/xsellco/user-generated-content-important-e-commerce-02007937/
In today's rapidly evolving business environment, a company's ability to innovate is its most valuable asset. It's the X factor that gives business leaders a strategic advantage and the catalyst that positions companies for unparalleled growth.
http://www.crainsdetroit.com/article/20180206/blog132/652276/5-habits-of-highly-innovative-companies/
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