A few years ago I attended an event, organized by our partner BT Global Services. When talking about digital transformation, back then a relatively new term, several CIOs reminded how they always had transformed, illustrating their statements with state-of-the-art projects across a broad range of business functions, processes and technologies of the SMAC stack such as cloud computing (a major area for BT Global Services).
It needs to be said that the average CIO attending the event worked for a large enterprise, the typical customers of BT Global Services. Now that digital (business) transformation has become a broadly adopted and – admittedly – often somewhat misunderstood term, what are CIOs thinking about digital transformation? Isn’t it just a matter of a few CIOs or projects anymore? How does it impact them?
https://www.i-scoop.eu/cio-views-digital-transformation-meet-digital-cio/
Today's marketers are facing a paradox: We have better intelligence and tools for driving growth than ever before. Data-driven digital marketing, programmatic and audience buying are proven to be delivering results. But if return on investment ROI » is going up, why are sales in decline?
There are some simple causes and effects: Media inflation continues to increase across all channels, while reach has declined for most every channel and publisher. Rising costs combined with declining reach drives up Cost-Per-Point CPP » , which means creative needs to be exponentially more effective to deliver the same results (and that's before attenuation of media attention is factored in). In most cases, even the best creative cannot offset the decline in efficiency. It's just math. And as the math suggests, in most cases we'd expect to see a decline in payback. Yet most channel-specific measurements show a positive ROI. Why?
http://adage.com/article/neustar/marketer-s-paradox-roi-sales-decline/310415/
Good news for all you WordPress lovers out there! Mopinion now offers a WordPress plugin that enables WordPress-based websites to easily run Mopinion software on their site and start capturing customer feedback for free.
In case you’re not yet familiar, WordPress is one of the most popular content management systems available with nearly 75 million websites. Now, any one of those 75 million sites can download the Mopinion plugin and have feedback forms running on their website in a matter of seconds.
https://mopinion.com/mopinion-offers-feedback-plugin-for-wordpress/
Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. Examples include Gillette, which launched the very first product for assisted shaving based on feedback inferred from social media, and Tesla, which improved the company’s app based in part on CEO Elon Musk’s reading a customer’s complaints on Twitter. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. Anecdotes aside, does this user feedback actually help create better products?
https://hbr.org/2017/10/does-engaging-with-customers-on-facebook-lead-to-better-product-ideas/
Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, the design approach of the creators. Many of these products could be successful if their creators took the right action, at the right time, and changed their approach to financial design.
Over the past five years, our firm has developed several thousand screens for financial products and solutions and had conversations with hundreds of banks and fintech startups. While observing the industry over the years, we have collected a list of the 10 most common UX misconceptions that you should know about if you are aiming to create successful financial services.
https://thefinancialbrand.com/68118/financial-service-user-experience-ux-design-misconceptions/
In today’s digital world, it’s not about the big eating the small. It’s the fast that beat the slow, and the nimble that outmanoeuvre companies constrained by old systems and business models. The rapid pace of innovation and disruption means businesses must continuously transform themselves to stay ahead of competitors.
Speed and agility are the name of the game. IT must respond faster than ever to shifting business needs. To succeed at digital transformation, companies must rethink how they design, build, deploy and source enterprise applications. They must adopt new approaches that accelerate delivery and anticipate, and even bake in, ongoing changes.
https://www.itproportal.com/features/5-ways-to-break-the-rules-and-win-at-digital-transformation/
Technology like smartphones and wearables are helping consumers to stay connected always. This has resulted in a seismic shift in the marketing as well. It has become important to understand the tactics of succeeding in the digital marketing efforts to delight the customers. You need to use these tactics wisely to excel and thrive in this ever-growing and impossible-to-predict industry. Whether you are leading a social-driven startup or a large enterprise, you need to be digitally connected. Currently, a large number of organizations and brands are having a higher focus on digital initiatives due to intense competition in the digital marketing landscape. As per a study, the worldwide digital advertising expenditure would amount to 229.25 billion U.S. dollars in 2017 and would grow to 335.5 billion by 2020.
http://customerthink.com/10-ways-to-excel-in-your-digital-marketing-efforts/
Developing a successful product line doesn’t have to be a fumble in the dark. Here are seven best practices for bringing your baby to market as efficiently and economically as possible.....
https://www.entrepreneur.com/article/244616/
Giving performance feedback can be tricky because ideally you want to turn the situation around but you don’t know how the person receiving the feedback will react. So how do you give negative performance feedback that results in positive change when the person you’re talking to gets defensive? Here are five questions to help ensure you’re maximizing the feedback process...
https://www.forbes.com/sites/carolinecenizalevine/2017/10/15/how-to-give-negative-performance-feedback-part-1-when-the-recipient-gets-defensive/#73eefeef50a8/
We explored using social media for customer feedback with Mandy Yoh of Review Trackers! In the discussion, we talked about why we share feedback with the products/services we use, the best ways to collect and utilize feedback, and strategies for responding to all kinds of feedback!
Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!
https://blog.bufferapp.com/social-media-for-customer-feedback-a-bufferchat-recap/
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