Technology like smartphones and wearables are helping consumers to stay connected always. This has resulted in a seismic shift in the marketing as well. It has become important to understand the tactics of succeeding in the digital marketing efforts to delight the customers. You need to use these tactics wisely to excel and thrive in this ever-growing and impossible-to-predict industry. Whether you are leading a social-driven startup or a large enterprise, you need to be digitally connected. Currently, a large number of organizations and brands are having a higher focus on digital initiatives due to intense competition in the digital marketing landscape. As per a study, the worldwide digital advertising expenditure would amount to 229.25 billion U.S. dollars in 2017 and would grow to 335.5 billion by 2020.
http://customerthink.com/10-ways-to-excel-in-your-digital-marketing-efforts/
Ecommerce is a rapidly expanding business niche, with numerous brands marketing an endless range of products and services for all types of target audience. Providing outreach to international audience without requiring a physical store with nominal investment, almost every brand has a web store for capitalizing on the immeasurable potential of ecommerce. Online shopping provides customers the facility to select their desired products and services from the convenience of their location, which has made it a popular choice among customers.
With ecommerce retails in US predicted to reach $460 billion in 2017, it is evident that it will continue to be a profitable venture and optimizing for conversions is mandatory for your ecommerce store to surpass competitors. The following 10 ecommerce tips are derived by analyzing trends in 2017 and are designed to optimize conversions for higher revenue:
http://www.tgdaily.com/enterprise/10-conversion-boosting-strategies-for-e-commerce-stores/
AI is in desperate need of designers–in part, because machine learning products often originate in the world of research, where design principles are rarely applied. Closing the gap between researchers and designers is the goal of Google’s People + AI Research (PAIR) initiative, which launched earlier this summer. PAIR aims to establish design principles for AI systems and build tools for designers and developers as AI moves quickly from the research lab into the products we use every day. At PAIR’s first conference in Cambridge, Massachusetts, this week, researchers from Google, MIT, Carnegie Mellon, and the University of Illinois presented their ideas on machine learning systems that have human needs at their core. Based on their comments, here are three problems AI is currently facing–and how the right design could help.
https://www.fastcodesign.com/90144510/3-problems-with-ai-only-designers-can-solve/
With global ecommerce worth an estimated $2 trillion, there’s never been a better time for ecommerce retailers to take advantage of the international marketplace and the exponential potential of global resellers by offering a truly global checkout experience. The question is simply: how can you make sure your end-user experience is optimized for local users?
https://www.clickz.com/4-reasons-your-checkout-should-be-optimized-for-global-growth/112601/
Local SEO competition is heating up. 2018 is the year for you to really raise your local SEO game to enjoy the sweet fruits of high visibility for local searches on Google. Here are 5 strategies you can trust. Read more...
http://www.business2community.com/seo/5-strategies-improve-local-seo-2018-01944760#GT1BkxoUUZEhSsDX.97/
In today’s digital world, it’s not about the big eating the small. It’s the fast that beat the slow, and the nimble that outmanoeuvre companies constrained by old systems and business models. The rapid pace of innovation and disruption means businesses must continuously transform themselves to stay ahead of competitors.
Speed and agility are the name of the game. IT must respond faster than ever to shifting business needs. To succeed at digital transformation, companies must rethink how they design, build, deploy and source enterprise applications. They must adopt new approaches that accelerate delivery and anticipate, and even bake in, ongoing changes.
https://www.itproportal.com/features/5-ways-to-break-the-rules-and-win-at-digital-transformation/
Innovation doesn’t happen in a vacuum. You need input, constructive feedback and ideas from unexpected sources to help make your idea bulletproof. Yet sometimes the way we ask for feedback on an idea does us a disservice. When you put an idea in front of someone and ask them ‘what do you think?’, you are inviting them to find faults in your idea, not build it; and worst still, the feedback given is often at a general, unspecified level. Here are 5 ways to ask for productive, useful feedback to help strengthen your idea.
https://www.forbes.com/sites/annabelacton/2017/10/30/the-right-ways-to-ask-for-feedback-on-your-idea/#7418b26bd1f3/
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them.
https://searchengineland.com/7-site-seo-problems-hold-back-e-commerce-sites-283299/
Developing a successful product line doesn’t have to be a fumble in the dark. Here are seven best practices for bringing your baby to market as efficiently and economically as possible.....
https://www.entrepreneur.com/article/244616/
The more autonomy and ownership employees have, the more motivated they’ll be.
However, how can exactly managers achieve this?
Managers must give advice that fuels motivation, rather than draining it. Keep these seven tips in mind:
https://www.ragan.com/Main/Articles/52822.aspx/
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