Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, the design approach of the creators. Many of these products could be successful if their creators took the right action, at the right time, and changed their approach to financial design.
Over the past five years, our firm has developed several thousand screens for financial products and solutions and had conversations with hundreds of banks and fintech startups. While observing the industry over the years, we have collected a list of the 10 most common UX misconceptions that you should know about if you are aiming to create successful financial services.
https://thefinancialbrand.com/68118/financial-service-user-experience-ux-design-misconceptions/
In today’s digital world, it’s not about the big eating the small. It’s the fast that beat the slow, and the nimble that outmanoeuvre companies constrained by old systems and business models. The rapid pace of innovation and disruption means businesses must continuously transform themselves to stay ahead of competitors.
Speed and agility are the name of the game. IT must respond faster than ever to shifting business needs. To succeed at digital transformation, companies must rethink how they design, build, deploy and source enterprise applications. They must adopt new approaches that accelerate delivery and anticipate, and even bake in, ongoing changes.
https://www.itproportal.com/features/5-ways-to-break-the-rules-and-win-at-digital-transformation/
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your digital marketing without spending too much – then how can you narrow your options down?
https://www.clickz.com/40-free-digital-marketing-tools-to-grow-your-business/105141/
A bank’s marketing department can open a simple social media account in minutes. An enterprising employee proceeding without guidance can, too. And both can land the bank in compliance trouble. The risk may be obvious right away, or may only reveal itself under rigorous analysis—including examiner review.
The headlines out of Washington regularly illustrate that social media and other forms of public digital communication can occur faster than the speed of thought. But for banks, venturing into the digital frontier—no longer an option for most players—comes with all the compliance baggage that traditional marketing techniques have, plus more that come from the instantaneous and often fluid world of digital marketing. Fair-lending compliance risk can be an especially challenging exposure.
http://www.bankingexchange.com/blogs-3/social-media/item/7100-keep-digital-marketing-safe?Itemid=101/
Facebook has adjusted its news feed algorithm to favour more current news headlines, meaning more users are likely to see brand posts that are related to “trending topics”.
The change is based on feedback from users who said there are some instances where posts from friends or pages are only relevant at a specific momen, and that there are times where a post is a day or two old that may not be relevant any more....
https://www.clickz.com/heres-how-to-optimise-your-facebook-user-engagement/11701/
No doubt you see digital marketers discussing the newest and most exciting email marketing tricks just about every day all over the internet.
Some of these hacks will promise to change the way you market your product. Some might even guarantee to take your email campaigns from 0 to 100 in no time. But here’s a piece of wisdom… age-old marketing best practices, and not ‘new tricks’, genuinely make a difference and will continue to do so for years to come. It takes years of trial and error to uncover these principles of email marketing. A hundred books and 100+ articles/blogs won’t teach you as much as field-testing will.There are plenty of proven email marketing tips, many of which haven’t changed for years and won’t change for years to come. The closer you stick to some of these proven email campaign best practices, the more likely your campaign is to succeed....
http://www.business2community.com/email-marketing/3-quick-tips-get-better-email-response-rate-01794450#EtwegD74xkSssC3S.97/
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance (GHA) alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management (CRM). Apart from your humble scribe, it was an impressive panel of leaders in this highly technical field with an equally prestigious audience comprising over two dozen CIOs from the world's leading hotel brands....
https://www.hospitalitynet.org/opinion/4084936.html/
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses....
https://marketingland.com/google-publishers-user-data-insights-engine-project-225452/
According to HubSpot’s State of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.
Communications professionals must invest their time and resources toward implementing multiple digital marketing techniques that cover an array of online approaches to continually increase traffic and generate leads. More specifically, marketers are now tasked with ensuring that they are targeting and attracting the right online audience, which ultimately leads to boosting website conversion rates. Including these essential digital marketing techniques in your online strategy will lead customers to your site, guide them through your sales funnel and result in high-quality leads in your inbox.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/25/digital-marketing-techniques-that-will-help-you-dominate-online/#b40b71d4ecbd/
Successful mid-size service firms, those with $3 million to $30 million in revenue and 15 to 150 staff, often grow by way of referrals. These referrals come from clients, partners, networks and associations. While referrals still work and have always worked, are they the best way or the only way to grow a mid-size service firm? Do CPA, law, technology consulting, management consulting, financial service and AEC firms have to rely on referrals as the primary source of new clients? Is this all there is today? I think not.
Digital disruption is real. Over the last 10 years or so, there has been an explosion of digital devices, tools, apps, communication networks and social media properties. This is creating an ecosystem of prospective clients who could be a great fit for your firm. But can all of this new technology really help you acquire new clients?
https://www.forbes.com/sites/forbesagencycouncil/2017/11/01/why-mid-size-service-firms-need-the-ultimate-digital-marketing-stack/#176dff401641/
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