When evaluating the effectiveness of our content marketing efforts, one of the most difficult metrics to pin down can be lifetime value. When you’re talking about a blog post in particular, which can lack the “stickiness” of infographics, charts or webinars, estimating life cycle gets even trickier.
For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? Who knows. Our Florida neighbors to the south, IZEA, recently commissioned a study to scientifically measure just what the lifetime value of a blog post really is. With the help of the Halverson Group, 62,863 blog posts were gathered, of which 500 were randomly sampled. When tracking the performance of these posts over time, the Halverson Group made three very interesting discoveries.
https://marketingexperiments.com/social-marketing/content-marketing-lifetime-value-blog-post/
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance (GHA) alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management (CRM). Apart from your humble scribe, it was an impressive panel of leaders in this highly technical field with an equally prestigious audience comprising over two dozen CIOs from the world's leading hotel brands....
https://www.hospitalitynet.org/opinion/4084936.html/
In the modern workplace, everybody is acquainted with the power of office productivity suites, browsers, chat, and email apps. In the beginning, these apps might have been confusing, but today they comprise an essential element of your digital life. For that reason, most users find it easy switching between similar apps. For instance, when switching between Chrome to Safari for browsing or between Word to Google Docs for document editing. For a moment, you might get lost, but generally, you know your way around.
https://newswire.net/newsroom/blog-post/00097910-crm-customer-relationship-management.html/
Beware of the HiPPO in the room. When a HiPPO (highest paid person’s opinion) is in play, your organization is most likely not relying on data to inform decision-making. In fact, I believe the HiPPO effect is one of the biggest barriers to more evidence-based and data-driven decision-making. With the quantity and quality of data available today, it is just poor business for organizations to ignore data in favor of making decisions solely based on what the HiPPO wants done...
https://www.forbes.com/sites/bernardmarr/2017/10/26/data-driven-decision-making-beware-of-the-hippo-effect/#1131f38280f9/
While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and involve all departments and functions in and around the enterprise. Your digital marketing budget will have to follow the path towards customer-centric integration and company-wide enablement.
https://www.i-scoop.eu/defining-digital-marketing-budget-time-change/
According to HubSpot’s State of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.
Communications professionals must invest their time and resources toward implementing multiple digital marketing techniques that cover an array of online approaches to continually increase traffic and generate leads. More specifically, marketers are now tasked with ensuring that they are targeting and attracting the right online audience, which ultimately leads to boosting website conversion rates. Including these essential digital marketing techniques in your online strategy will lead customers to your site, guide them through your sales funnel and result in high-quality leads in your inbox.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/25/digital-marketing-techniques-that-will-help-you-dominate-online/#b40b71d4ecbd/
What do you need, as an entrepreneur, to make you truly believe that your initially crazy idea of a startup has justified itself and is actually worth the efforts and resources you’ve put in it? Investments are the answer. It is one thing to have faith in your own business and a completely different matter to convince others that your idea is worthy of something.
http://trak.in/tags/business/2017/12/12/digital-marketing-tools-startup/
While digital transformation is predominantly used in a business context, it also impacts other organizations such as governments, public sector agencies and organizations which are involved in tackling societal challenges such as pollution and aging populations by leveraging one or more of these existing and emerging technologies. In some countries, such as Japan, digital transformation even aims to impact all aspects of life with the country’s Society 5.0 initiative, which goes far beyond the limited Industry 4.0 vision in other countries.
https://www.i-scoop.eu/digital-transformation/
Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. Examples include Gillette, which launched the very first product for assisted shaving based on feedback inferred from social media, and Tesla, which improved the company’s app based in part on CEO Elon Musk’s reading a customer’s complaints on Twitter. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. Anecdotes aside, does this user feedback actually help create better products?
https://hbr.org/2017/10/does-engaging-with-customers-on-facebook-lead-to-better-product-ideas/
With an ROI of 122%, email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients.
To help brands overcome the challenges that stand in the way of optimal inboxing, Yes Lifecycle Marketing has developed this deliverability guide focusing on:
-the building blocks of deliverability.
-six strategies to maintaining a clean subscriber list.
-eight steps to improving inboxing rates.
Visit Digital Marketing Depot to download “Email Deliverability Guide: Making It to the Subscriber Inbox.”
http://searchengineland.com/email-deliverability-making-inbox-278185/
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