eringilliam: analytics*

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  1. A customer journey map is a deliverable created by UX designers (or with the input of UX designers) as a way of helping businesses better understand their users’ needs. By mapping the user journey of a product or service across all their touchpoints, we can learn not only where our UX is falling short, but how we can optimize these journeys for more conversions (usually by removing friction).
    https://www.sitepoint.com/boost-ux-with-analytics-and-customer-journey-mapping/
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  2. When people mull over “cutting the cable” and switching to streaming or slinging their home entertainment, they tend to fall into two camps: those who understand the new technologies (or trust their tech-savvy offspring) and those who haven’t a clue and just stick with what they have.

    In business, there is a similar technology “comfort” divide, and banks are no exception. There is one key difference between the consumer and business worlds, however. At home, it doesn’t matter too much, relatively speaking, if you just stick with cable. In business, increasingly, the ability to effectively assimilate new technology is mission critical, and perhaps even existential.
    http://www.bankingexchange.com/news-feed/item/7111-how-to-get-tech?Itemid=101/
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  3. The following is a short extract from our book, Researching UX: Analytics, written by Luke Hay. It’s the ultimate guide to using analytics for improved user experience. SitePoint Premium members get access with their membership, or you can buy a copy in stores worldwide.

    To understand why your users behave the way they do, you first need to get to know them. You may make assumptions about who those users are, but you should be constantly challenging those assumptions, or at least be backing them up with facts...
    https://www.sitepoint.com/getting-to-know-your-users-with-analytics/
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  4. Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.

    The global connected logistics market 2016-2020: growth at a CAGR of close to 30%. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters more than ever.
    https://www.i-scoop.eu/digital-transformation/transportation-logistics-supply-chain-management/connected-logistics-2017-2020/
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