Tags: marketing*

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  1. As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.

    More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.

    Here’s a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  2. Earlier this month I attended Social Media Marketing World, the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. The room I spoke in this year was three times larger than last year’s room, and we packed the house.
    https://customerthink.com/how-to-turn-social-media-customer-service-into-a-marketing-strategy/
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  3. User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
    https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
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  4. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. Without the other vital layers, though, much potential customer lifetime value will be squandered.

    First Layer: All Customer Touch-Points. Communications is only one touch-point of many that marketing has with customers. Channel partners, alliance partners, market research, events, customer engagement and loyalty marketing are other touch-points with customers that certainly should be customer-centric.
    http://customerthink.com/customer-centric-marketing-align-for-growth/
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  5. The relationship between the sales and marketing departments naturally varies from organization to organization. But at its core, the relationship is meant to be a new-business-creating one-two punch. Marketing builds up relationships with a wide base of potential clients, while sales converts those relationships into paying customers. This is clearly a massive oversimplification of the buyer’s journey, but it at least illustrates one important fact: These two departments need to work in concert if they have any hope of creating a sustainable customer pipeline. Good content can go a long way toward making that a reality.
    https://www.skyword.com/contentstandard/marketing/your-content-strategy-should-include-your-entire-organization-part-iii-syncing-up-with-sales/
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  6. Unlike customer-facing teams, marketers don’t always hear directly from the people they’re speaking to. Instead, they rely on metrics and intuition to understand the end consumer. Good data and marketing chops go a long way, but they don’t tell you everything. If you’re not tapping into your audience for feedback, then you’re leaving insights (and revenue) on the table.

    In this post, we’ll cover the benefits of collecting content feedback and share some tips on doing it well.
    https://www.business2community.com/customer-experience/content-feedback-helps-marketers-reach-people-02026506/
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  7. Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth hacking is the ‘art’ of carrying out rapid experiments across marketing channels and product development with one constant goal – growth. Those capable of achieving this growth using both low-cost solutions and more unconventional marketing methods are referred to as ‘growth hackers’. Want to learn more? Stay tuned for our ‘must-read’ growth hacking guides.
    https://mopinion.com/10-must-read-growth-hacking-guides/
    Tags: , , by eringilliam (2018-02-13)
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  8. The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.

    In this issue of Agency Perspective from SharpSpring, you’ll learn about:

    - “closing the loop” to keep up with changing buyer behaviors.
    - five technologies for optimizing campaigns and tracking performance.
    - the stages involved in a successful closed-loop strategy.
    https://marketingland.com/closed-loop-marketing-recipe-growth-225311/
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  9. Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know?
    https://econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/
    Tags: , , , by eringilliam (2018-02-02)
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  10. Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
    https://marketingland.com/location-data-accuracy-leads-stronger-personalization-233214/
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.