We’re almost halfway through the year, and just beginning to enter what’s sometimes called the “summer lull”: that sleepy period during July and August where people go away on holiday and everything’s a bit quiet.
Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s new and fresh and marketers are full of enthusiasm. Come June, the shine might be wearing off a bit, your strategy losing steam or not seeming as innovative and full of possibilities as it did in January.
But with six months still to go, you need to find a way to keep the momentum going for the second half of the year. What can you do?
In this article I’ll look at six ideas on the cutting edge of digital marketing that can help to reinvigorate your brand. Some of them are quite simple, while others require a bit more implementation and planning; but all of them are sure to liven up your strategy and give your brand a competitive advantage going into the autumn.
https://www.clickz.com/6-cutting-edge-digital-marketing-ideas-to-reinvigorate-your-brand/111792/
A lot has changed in the 30-plus years since author Donald A. Norman aired that grievance in his seminal 1988 text The Design of Everyday Things. These days, the user is king — and any product development team that prioritizes programmers’ desires over user experience (UX) won’t be a working product team for very long.
But building an intuitive app or website that truly accommodates user needs and behaviors requires ample know-how: there’s extensive user research and testing, then mocking up and wireframing designs based on that input, elevating those designs into high-fidelity prototypes and finally handing them off to developers as seamlessly as possible.
http://builtin.com/design-ux/ux-design-courses/
Technology like smartphones and wearables are helping consumers to stay connected always. This has resulted in a seismic shift in the marketing as well. It has become important to understand the tactics of succeeding in the digital marketing efforts to delight the customers. You need to use these tactics wisely to excel and thrive in this ever-growing and impossible-to-predict industry. Whether you are leading a social-driven startup or a large enterprise, you need to be digitally connected. Currently, a large number of organizations and brands are having a higher focus on digital initiatives due to intense competition in the digital marketing landscape. As per a study, the worldwide digital advertising expenditure would amount to 229.25 billion U.S. dollars in 2017 and would grow to 335.5 billion by 2020.
http://customerthink.com/10-ways-to-excel-in-your-digital-marketing-efforts/
