While digital transformation failures don’t make the headlines as much as their successful counterparts, they do contribute to some troubling statistics.
https://www.forbes.com/sites/forbestechcouncil/2018/01/24/a-customer-centric-approach-must-drive-digital-transformation/#b53073262c4b/
As its name suggests, digital transformation is in a state of flux. Business leaders are increasingly acknowledging the importance of implementing a strategy for making digital tools and ideas the core of business operations, but that doesn't mean transformation is happening everywhere you turn.
https://www.inc.com/jeff-pruitt/3-things-to-know-when-setting-digital-transformation-kpis.html/
Digital transformation remains an obstacle course. At Connected Enterprise ’17, the BT-150 executive panel shared how they faced these obstacles, moving beyond noisy KPIs and stifling performance reviews.
https://diginomica.com/2017/12/15/overcoming-noisy-kpis-and-other-obstacles-to-digital-transformation-practitioners-speak-out/
The digital transformation has forced the customer experience (CX) to the forefront of every company’s priority list. And when it comes to CX, there is clearly no shortage of customer feedback to be had. From social media to chat bot records—and from verbatim surveys to old-school focus groups—today’s businesses have an ever-present flow of customer feedback at their fingertips. So why are so many companies falling short when it comes to this bedrock of customer engagement?
http://www.customerexperienceupdate.com/feedback/?open-article-id=6931973&article-title=using-feedback-to-drive-customer-loyalty&blog-domain=calliduscloudcx.com&blog-title=calliduscloud-cx/
A few years ago I attended an event, organized by our partner BT Global Services. When talking about digital transformation, back then a relatively new term, several CIOs reminded how they always had transformed, illustrating their statements with state-of-the-art projects across a broad range of business functions, processes and technologies of the SMAC stack such as cloud computing (a major area for BT Global Services).
It needs to be said that the average CIO attending the event worked for a large enterprise, the typical customers of BT Global Services. Now that digital (business) transformation has become a broadly adopted and – admittedly – often somewhat misunderstood term, what are CIOs thinking about digital transformation? Isn’t it just a matter of a few CIOs or projects anymore? How does it impact them?
https://www.i-scoop.eu/cio-views-digital-transformation-meet-digital-cio/
Solving the problem of capturing and analyzing "dark data" is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business outcomes.
What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can put to work to generate revenue and improve the way your business operates. But it's highly likely you're not using it—yet.
https://www.marketingprofs.com/articles/2017/32911/dark-data-on-social-media-insights-that-shed-light-on-your-business/
The rapid rise of Airbnb shook the very foundations of the industry and forced incumbents to adapt fast. For marketers and business leaders, this presented both opportunities and threats. Here we look at the transformation of the industry and examine how businesses today can protect themselves.
Travel and tourism is one of the world’s largest industries valued at over 1.2 trillion USD. 1.24bn people worldwide left their homes and arrived at a foreign destination in 2016 – a number which has almost doubled since 2003. The industry is fast-growing and full of opportunity, with a lot of revenue on the table from holidaymakers. In the US the number of domestic trips taken by leisure and business travelers is expected to surpass 471m by 2020 with a growing proportion of these trips being booked online.
https://www.clickz.com/to-airbnb-and-beyond-digital-transformation-in-hotels-hospitality/113872/
This prominence of data (and analytics) is also present in the RAMI 4.0 reference architecture of Industry 4.0 as mentioned in an article on industrial data and obviously in the broader perspective of digital transformation, its goals and the various technologies that enable it, from IoT (Internet of Things) to artificial intelligence and more. What does all this have to do with the Industrial Data Space, the topic of this article? A lot. Think data exchanges, smart services and new ecosystems of innovation and different business models. But there is more....
https://www.i-scoop.eu/industry-4-0/industrial-data-space/
The Australian Government is asking industry for final feedback on a framework of standards for the development of an opt-in national digital identity. The framework is part of the Digital Transformation Agency’s (DTA) Govpass digital identity project, which aims to make the process of proving who you are to government services online simple, safe and secure.
The framework is currently in a private beta phase. It sets out the policies and requirements — including privacy, security, risk and fraud management along with standards for usability and accessibility — which will build a nationally consistent approach to online identity. The framework also establishes best practice for the public and private sectors.
http://www.opengovasia.com/articles/8105-australian-government-seeking-final-feedback-from-industry-on-new-national-digital-identity-standards/
I had the honor of writing the forward to the book "The Digital Helix" by Michael Gale and Chris Aarons coming out in October on the steps leadership must take to successfully manage large, complex organizations through the changes required by digital transformation. The following offers a perspective from book author Michael Gale on Digital Transformation and the rise of AI and automation in marketing:
https://www.forbes.com/sites/brucerogers/2017/08/28/is-digital-the-end-of-humans-in-marketing/#52fe8c306be4/
