Tags: customer-engagement*

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  1. It’s a tale as old as the Internet. Essential basics of human interaction get lost in the flash and promise of technology. Time and again, we must take a step back, reconnect, and make sure the technology is serving us, and not the other way around.
    https://techspective.net/2017/11/07/build-employee-customer-engagement-feedback-loop/
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  2. According to HubSpot’s State of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.

    Communications professionals must invest their time and resources toward implementing multiple digital marketing techniques that cover an array of online approaches to continually increase traffic and generate leads. More specifically, marketers are now tasked with ensuring that they are targeting and attracting the right online audience, which ultimately leads to boosting website conversion rates. Including these essential digital marketing techniques in your online strategy will lead customers to your site, guide them through your sales funnel and result in high-quality leads in your inbox.
    https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/25/digital-marketing-techniques-that-will-help-you-dominate-online/#b40b71d4ecbd/
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  3. Enterprises are investing heavily in the digital customer experiences they serve to consumers.
    Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion.
    By taking action without the right knowledge in hand, brands fall into pitfalls such as focusing on enhancing only very narrow areas of their digital presence, leaving their broader digital presence needlessly fragmented and complicated.
    http://www.cmswire.com/digital-experience/how-do-you-define-dx-project-success/
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  4. How to deal with negative social comments and new ways to manage loyalty programmes are two of marketers’ most widely discussed topics at this year’s Customer Engagement conference, Angel Tang reports.
    http://www.marketing-interactive.com/a-checklist-for-customer-engagement-in-2017/
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  5. While most leading organizations are now investing in CX programs, the impact these programs have on both company performance and the customer experience wildly varies.

    Customers’ needs and expectations have changed considerably in recent years, both in terms of the experience they receive and how they want to interact with organizations. The result is that CX practices that may have worked a few years ago are much less effective today.
    http://www.customerexperienceupdate.com/?open-article-id=7160067&article-title=is-your-cx-program-fit-for-survival-&blog-domain=verint.com&blog-title=verint/
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