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  1. The rapid rise of online and mobile retail sales has opened up a new market for payments companies to pursue, and is also creating a new generation of online payment providers called gateways, which act essentially as the online version of an in-store payment terminal.
    Companies like Braintree, Adyen, and Worldpay help process online transactions, which are growing much more rapidly than in-store sales.
    Payment gateways specifically stand to benefit from the rapid growth of the online processing market, worth an estimated $10.7 billion this year, even though their revenue is a very small slice of the total. BI Intelligence, Business Insider's premium research service, estimates that the US online processing market will increase at a five-year CAGR of 13% to $17.5 billion by 2020, driven by the increase in online shopping volume.
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  2. Over the past few years, I’ve been lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia, and very recently in Japan and Thailand. The digital revolution is happening all over the world and it’s fascinating to see how it’s changing people’s habits. In particular, mobile is a game changer in most economies and this will only accelerate. According to Forrester data, the smartphone unique subscriber base will pass the three billion mark for the first time ever in 2018, representing 54% of the total population!
    Tags: , , by eringilliam (2017-09-28)
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  3. One of the primary complaints about millennial employees is that they often expect frequent promotion or raises, when they have not put in the work to earn them. While many see this as entitled, it’s important to unpack where this tendency comes from. According to a recent Addison Group survey, 82% of millennials expect a promotion and/or raise at least every other year. Clearly this is a trend that cannot be ignored, as most young adults desire it. Today, it’s necessary for employers to incorporate some way of measuring millennial employees that can be viewed instantly and give them a sense of where they stand.
    Millennials have grown up with everything at their fingertips and instant feedback. Think about their exposure to video games and how instantaneous the feedback is in a game. There’s a running scoreboard, where one can always see where they stand and know if they will win, lose, or move to the next level. It’s no surprise then that young employees are looking for frequent feedback, a scoreboard on their progress, and a road map to where they are headed.
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  4. Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors. The buyer journey is in an enhanced state of flux for all businesses these days, but discussions around this trend tend to revolve around B2C brands. B2B marketers, it seems, are equally struggling with adapting to new customer behaviors, but they have the added problem of a lack of credibility.
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  5. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for us at least).
    We need to differ though. Even if, as a term, additive manufacturing is still relatively recent, it is less so as a practice. And from the same terminology perspective, 3D Printing is far more popular (and, again, as a term also relatively recent) and is used as a synonym for additive manufacturing. In practice, it is, well, not that new either.
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  6. The whole point of SEO is improving your website's ranking in search engines. And while good SEO includes a checklist of website optimization tips, it's the marketing that happens on other blogs, forums and websites — and even in the real world — that can really fuel a climb in the search rankings.
    This is called off-site SEO. It's those aspects of marketing that raise awareness of your brand while building your reputation with your audience. Guest-writing posts for popular blogs, getting great Yelp reviews and impressing the pants off of your customers are all examples of off-site SEO. With strong off-site SEO, people will want to learn about your business before even bothering with Google. Reach that point, and SEO gets a whole lot easier.
    Read on for eight elements of strong off-page SEO that you should incorporate into your marketing strategy.
    Tags: , , , , by eringilliam (2017-09-28)
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  7. Mobile and digital banking remains high on the agenda of retail banks as automation continues to increase and specific, often lower-value, processes and activities are being taken over by various digital challengers such as specific FinTech companies and non-financial firms.
    A typical (but far from only) example concerns payments. Yet, while payments might be less lucrative for banks, the experiences and services offered by challengers are a potential game changer in trust, loyalty and more.
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  8. In the last few years, marketers and consumers are amazed daily at new IoT devices and the new ways benefits being delivered. The thanks for that amazement lie in the rising sophistication of chatbots, or simply bots. Their adoption is also guiding analytics to new sophistication levels for metrics. Bots are autonomous programs that enhance human-computer user experience on a given network. For the lay marketer, bots help customers control their experience with a digital product and ultimately a brand. Bots learn from consumer usage, adopting over usage to provide tailored feedback. For example, Forbes reported that Sephora, the cosmetic retailer, deploys a bot originally developed for dermatologists to aid customers with advise on virtual makeup and lipstick trial.
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  9. With every piece of marketing content you put into the world, you have the opportunity to learn more about your audience and the resonance of that content. Each like (or lack thereof), good comment (or bad), you’re learning more about what content is engaging your audience most. Within the reactions is all the data needed to create more personalized content. And that is no longer a “nice to have.” Personalized content delivered in the moment, and driven by specific needs of your audience is a requirement for formative engagement.
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  10. You might think you put your customers first, but how customer-focused would your clients rate you on a scale of one to 10? And when was the last time you asked? In a study by Bain & Company, nearly 95 percent of companies surveyed claimed to put customer service at the forefront, while 80 percent maintained they provide a superior level of service. Shockingly, a mere eight percent of those companies’ customers agreed. And, as the old saying goes, the customer is always right. So how can you determine, without a doubt, if the customer experience you provide measures up to your core customers’ expectations?
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