Ecommerce is a rapidly expanding business niche, with numerous brands marketing an endless range of products and services for all types of target audience. Providing outreach to international audience without requiring a physical store with nominal investment, almost every brand has a web store for capitalizing on the immeasurable potential of ecommerce. Online shopping provides customers the facility to select their desired products and services from the convenience of their location, which has made it a popular choice among customers.
With ecommerce retails in US predicted to reach $460 billion in 2017, it is evident that it will continue to be a profitable venture and optimizing for conversions is mandatory for your ecommerce store to surpass competitors. The following 10 ecommerce tips are derived by analyzing trends in 2017 and are designed to optimize conversions for higher revenue:
http://www.tgdaily.com/enterprise/10-conversion-boosting-strategies-for-e-commerce-stores/
What Acton doesn’t mention in his modest post is that he was a co-founder of WhatsApp, not just a regular staffer. And as such, he’s worth an estimated $6.6 billion, thanks to Mark Zuckerberg’s historic purchase of WhatsApp in 2014. He’s already donated shares valued at hundreds of millions of dollars to community issues, and this Facebook post marks a more direct step out of the business world and into the nonprofit universe....
https://www.insidephilanthropy.com/home/2017/10/17/a-tech-billionaire-seeks-to-improve-the/
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance (GHA) alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management (CRM). Apart from your humble scribe, it was an impressive panel of leaders in this highly technical field with an equally prestigious audience comprising over two dozen CIOs from the world's leading hotel brands....
https://www.hospitalitynet.org/opinion/4084936.html/
Growth marketing is typically defined as using behavioral data to run personalized marketing campaigns and achieve a better understanding of one’s customers. Because users’ preferences, lifetime value and other defining characteristics are not set in stone, growth marketers must maintain a commitment to self-improvement around the tools and tactics that drive their marketing strategy.
One core tenet of this approach is prioritizing customer engagement over acquisition: focusing on retaining existing users instead of just acquiring new ones. Studies show that a 5% increase in retention can result in a 25-95% increase in profit...
https://www.clickz.com/how-to-optimize-your-marketing-communications-a-growth-marketers-guide/112156/
WeChat has confirmed what has been rumoured all along i.e. it gives all user information to the Chinese government. The popular app in a privacy statement is now informing the users that virtually all the private user information will be disclosed to the authorities. WeChat, owned by the Chinese firm Tencent, is a messaging app similar to the WhatsApp. With over 662 million users, the app, besides being the dominant messaging app in China, it is one of the largest in the world. The app is also infamous for its links with the Chinese regime. A 2016 survey by Amnesty International ranked it lowest among popular messaging apps with regard to privacy protection of its users....
http://www.moneycontrol.com/news/business/companies/wechat-confirms-that-it-makes-all-private-user-data-available-to-the-chinese-government-2391847.html/
By now, all brands should know control over their image isn’t entirely in their hands. Through blogs, discussion boards, social networks, and other forms of CGM (define), consumers can easily make their opinions heard and contribute to shaping how clients’ products and services are perceived. As my colleague and editor Rebecca Lieb points out in a recent column, “engaging in participation and dialogue is the way to earn” consumers’ respect. Hence the increasing popularity of campaigns in which marketers solicit ad materials from customers.
But sharing in this way begets the need to shield clients from negative feedback. It’s become ad agencies’ and media strategists’ responsibility to shelter them. How can this be effectively done? Is there any “safe” place for brands on the Web?
https://www.clickz.com/is-user-generated-advertising-safe/65768/
SAN FRANCISCO (AP) — Google is about to embark on an old-school search, swapping its Internet algorithm for a custom-built van that will cruise across the U.S. to find out how people use its online services and react to new features.
The white van emblazoned with Google's colorful logo and an invitation to "shape the future" of the world's most powerful Internet company is scheduled to pull out Monday on a six-week road trip.
http://www.businessinsider.com/ap-google-is-hitting-the-road-literally-for-user-feedback-2016-3/
Feedback is the nexus between user needs and product development. But gathering and using it effectively doesn’t come easily; it’s one of the trickiest things to get right. Users are fickle, often misguided about what they want, and will give feedback you’ll want to build for but should completely ignore. This is a tough racket.
Like any business challenge, great execution is a composite of focusing on the right things while filtering out noise. By getting in the right state of mind when talking to customers, you can avoid missteps and use feedback to its full potential....
https://www.huffingtonpost.com/tim-wu/better-user-feedback-starts-with-the-right-state-of-mind_b_9154940.html/
For some time now there has been much hype and hopeful news that Net Promoter Score (NPS) was perhaps after all the Holy Grail of customer satisfaction measurement: one single question with a link to business KPIs. Yet over time the number of sceptics has grown, and they have become more vocal. As professionals that have worked with clients using NPS and other customer satisfaction metrics, we would prefer to take a more balanced view of NPS. We also decided to discuss this view with our associates in the United States and AsiaPac region so we could get a global perspective and draw up the advantages and disadvantages of NPS, with special consideration given to NPS as a predictor of future customer loyalty.
http://www.customerchampions.co.uk/net-promoter-score-nps-a-balanced-view/
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content.
Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative user-generated content (UGC) into brand-building opportunities....
https://searchengineland.com/make-user-generated-content-brands-secret-weapon-283588/
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