You cannot step twice into the same river; for other waters are continually flowing in. Words from Plato – originally not in English indeed – referring to the views of Heraclitus. Views in which change is the only flux, probably better known as the only constant is change.
https://www.i-scoop.eu/the-paradoxes-of-change-what-it-takes-to-be-responsive/
In the wake of the recession, countless Americans — particularly student loan-laden, underemployed millennials — stitched together a livable wage from a patchwork quilt of income streams. From the rot of the Great Recession, the gig economy bloomed, and alongside it, a curious kind of slang creeped into our collective vernacular and lodged itself there firmly. “Side-hustle,” which first entered our language via African-American newspapers in the ’50s, became a slick, hashtaggable shorthand for “working my ass off, often in addition to a full-time job, just so I can make rent and maybe cover my car payment too.”
https://www.racked.com/2017/9/13/16255060/mlms-gig-economy-hustle/
Researchers at IBM recently announced that the firm's distributed visual data recognition models can now be trained faster than competing models from Facebook, according to TechCrunch. Distributed visual data processing is a subset of deep learning, which is a branch of machine learning, that uses several graphics processing units (GPUs) to process and analyze massive data sets. It's ideal for very large deep learning projects where the data is too large to be processed on a single GPU. While not specifically designed for the IoT, distributed visual data recognition could aid larger IoT ecosystems in particular.
http://www.businessinsider.com/visual-data-recording-iot-2017-8/
Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s no denying its value. But mobilizing customer feedback is still a challenge for businesses — not just how to collect it, but also how to use it. While Gartner Research says more than 95 percent of organizations measure customer feedback in some way, Temkin Group reports that only 10 percent of companies consider customer experience metrics in day-to-day decision-making. Below are three tips for making sure you’re getting the most out of customer feedback.
https://marketingland.com/take-customers-off-mute-3-tips-customer-feedback-204974/
In the last few years, marketers and consumers are amazed daily at new IoT devices and the new ways benefits being delivered. The thanks for that amazement lie in the rising sophistication of chatbots, or simply bots. Their adoption is also guiding analytics to new sophistication levels for metrics. Bots are autonomous programs that enhance human-computer user experience on a given network. For the lay marketer, bots help customers control their experience with a digital product and ultimately a brand. Bots learn from consumer usage, adopting over usage to provide tailored feedback. For example, Forbes reported that Sephora, the cosmetic retailer, deploys a bot originally developed for dermatologists to aid customers with advise on virtual makeup and lipstick trial.
http://www.dmnews.com/dataanalytics/how-chatbots-talk-up-iot-measures-in-analytics/article/628784/
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue. Today, we live in a different world. We diversify. We use AdWords and Bing Ads. We create identities across social platforms, and we promote via Twitter, Facebook, Instagram and Pinterest. No longer are sites living and dying by their Google Rankings. Organic is no longer one of the cool kids. Organic is passé. Or is it?
http://searchengineland.com/4-reasons-organic-better-230003/
Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and improve overall marketing ROI.
http://searchengineland.com/a-priceless-formula-for-success-customer-feedback-web-analytics-42652/
The most overrated thing in business—and in life—is praise. Praise makes you feel terrific, but it’s not very illuminating because you almost always already know what you’re good at, don’t you? Criticism is the petri dish of improvement. Without awareness of what you could do better, you are unlikely to actually do it better, right? Why then do so many companies go to the trouble of asking customers to complete surveys, but then invalidate the responses by incentivizing the wrong behaviors?
http://www.convinceandconvert.com/customer-experience/faux-feedback-are-you-doing-customer-surveys-wrong/
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset.
https://www.koozai.com/blog/branding/reputation-management/customer-feedback-attack/
Gathering user feedback is one of the most powerful steps in forming a hypothesis and testing new ideas. It makes more sense too than simply using the ideas from internal company resources who are already familiar with your brand. For Marketers, user feedback is pure gold for A/B testing, and ultimately making the changes needed to throw fence-sitters off their heinie and down on through your conversion funnel.
https://unbounce.com/conversion-rate-optimization/11-user-feedback-post/
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