Faux Feedback Are You Doing Customer Surveys Wrong?

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  1. The most overrated thing in businessand in lifeis praise. Praise makes you feel terrific, but its not very illuminating because you almost always already know what youre good at, dont you? Criticism is the petri dish of improvement. Without awareness of what you could do better, you are unlikely to actually do it better, right? Why then do so many companies go to the trouble of asking customers to complete surveys, but then invalidate the responses by incentivizing the wrong behaviors?
    Tags: surveys, responses, insights, by eringilliam (2017-09-27)
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