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  1. As part of its online vision, travel organisation TUI focuses on maintaining an enjoyable and meaningful customer experience. TUI.nl, in particular, is a channel that enables TUI customers to find the information that they’re looking for, get in touch with TUI representatives and ultimately book their next vacation. In other words, a very crucial and commonly used portal for bringing in and converting customers.
    https://mopinion.com/customer-success-story-tui-a-multichannel-feedback-solution-for-a-major-travel-organisation/
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  2. Customer feedback guides and informs your decision making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers.

    Getting a handle on how customers view your product, support, and company is invaluable. Today we’re going to look at the best ways you can gather insights from current and prospective customers who visit your site.
    https://www.helpscout.net/blog/customer-feedback/
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  3. Businesses have always had a rough time attempting to understand exactly what their customers think about their product, especially criticism. Of course, ultimately a company will see the results in the form of reduced sales, but by the time this happens, it is usually too late to do anything. No mid-course correction can be made. A business has already lost a great deal of money.
    https://knowtechie.com/the-modern-way-to-get-customer-feedback/
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  4. In a previous article, we introduced three different ways in which you can collect mobile feedback (in-app): Webviews, APIs and SDKs. We explained that each of these methods have their own strengths and weaknesses. From implementation requirements to technical know-how and from internet limitations to performance (once implemented), we just about covered it all. However, now we want to take an even closer look at one method in particular, which happens to be very much on the rise especially in the area of Analytics: mobile SDKs.
    https://mopinion.com/mobile-app-feedback-surveys-sdk/
    Tags: , , , by eringilliam (2018-02-19)
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  5. Research on everyone from millennials to senior citizens shows how learning is tied to happiness. So those who prioritize picking up new skills (shout out to those learning CX right now!) or just enjoy learning in general, tend to be happier, more satisfied people.
    http://www.customerexperienceupdate.com/?open-article-id=7825450&article-title=why-learning-cx-will-make-you-happy-and-successful&blog-domain=360connext.com&blog-title=360connext/
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  6. Customer feedback is much more important than you can imagine. And a tech-driven approach to processing it do make difference.

    Customer is the king, and the hotels that really care for their guests can't agree more. Respectable places pay a lot of attention to the thorough analysis of client feedback and draw conclusions. But it is difficult to track and count all the reviews, especially if a facility is fairly large. Each hotel is a complex system which consists of reception, catering, bar, interior, gym, stuff, etc. It's not always easy to process all the comments to find out which aspect drags the place down, or, on the contrary, helps it to stand out.
    https://www.hospitalitynet.org/opinion/4086892.html/
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  7. Small businesses are losing ground to larger corporations – not in employment, but in revenues. When the Census was taken in 2001, businesses with fewer than 500 employees contributed more than half of GDP (50.5%). However, only nine years later, that contribution had reduced to 44.5%, giving large corporations a 55.6% share.

    What is causing this inequality, and is there something we can do about it?
    https://customerthink.com/are-small-businesses-missing-out-on-customer-experience-as-a-way-to-grow/
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  8. The number one rule in customer experience (CX) is to meet your customers where they live. Understand their preferences, their challenges. Know what gets their goat. As CX practitioners, we also should know the way, or ways, our customers prefer to communicate with us. Are we giving them their preferred option? Or are we simply using the channels that suit us best?
    http://customerthink.com/customer-initiated-feedback-a-new-window-into-the-customer-journey/
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  9. Every day is a new opportunity to learn how disconnected businesses are with their customers. But it's also a chance to discover the secret to better experience is really quite simple. All you need to do is listen.

    Consider this. I recently spent 63 minutes glued to my phone trying unsuccessfully to resolve a health insurance issue. Five phone calls. A dozen transfers. Multiple hang-ups. Inconsistent information. Contradictory advice.

    Come on now, I wondered. Is this any way to treat a customer?
    http://customerthink.com/the-most-amazing-customer-experience-starts-with-your-ears/
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  10. When you’re looking to improve sales and build your brand, it’s important to think like your customer: to understand and be mindful of them at every step of their journey with you. Here’s how to get a better understanding with customer journey mapping
    https://www.qualtrics.com/uk/experience-management/customer/customer-journey-touchpoints/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.