We’ve all heard of Netflix – the media streaming service has around 118 million subscribers, and for Q1 of 2018 they posted a 42% increase in revenue from last year. One of the reasons behind these impressive numbers is that Netflix is a multi-channel success story. That is evidenced by the fact that although 70% of sign ups happen on mobile and desktop computer, 70% of total viewing then happens on TVs. In other words, users of Netflix engage with the platform on a variety of devices, so the transitions between these need to be seamless in order to deliver a truly multi-channel experience.
https://www.business2community.com/mobile-apps/what-we-can-learn-about-first-time-user-experience-from-the-netflix-app-02052094/
There are three core segments in e-commerce: marketplace, payments, and logistics. Of the three, payment is the most sensitive segment for the obvious reason that it handles your customer’s money and therefore, by extension, affects your bottom line.
With that in mind, how do you figure out the types of payments you should accept and how to integrate that into your new online store? What kind of security would you need? And what about compliance with local regulations and standards?
http://techwireasia.com/2018/04/what-you-need-to-know-about-payments-in-e-commerce/
Skeptics of user experience research often point to the following quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” The logic goes that if Ford had conducted user experience (UX) research and listened to his customers, he would have tried to optimize the horse and would never have invented the car. Real innovation cannot happen by simply iterating in response to customer feedback, but instead requires product visionaries that lead solely based on their intuition. What, then, is the value of UX research?
https://www.forbes.com/sites/leoyeykelis/2018/05/10/why-its-wrong-to-ask-users-what-they-want-and-what-to-ask-instead/#53e4995a1f22/
As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.
More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
Here’s a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
https://mopinion.com/combining-customer-profiles-with-user-feedback/
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