According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to decrease their budget.
If you’re thinking of running an influencer marketing campaign, it can be a little daunting:
- How to do I discover the right influencers?
- What’s the best way to reach out to influencers?
- What does success look like?
We’d love to help you answer these questions and more…
https://blog.bufferapp.com/influencer-marketing-guide/
As the marketing leader, you're under enormous pressure to perform and are desperate to get great, effective -- maybe even category-busting --work from your ad agency's creative team. After a couple decades watching clients -- and agency people -- give every form of feedback to creative teams, I've assembled a list of 10 approaches that can make your interactions more productive -- and their work more effective...
http://adage.com/article/small-agency-diary/block-boss/304892/
Ecommerce is a rapidly expanding business niche, with numerous brands marketing an endless range of products and services for all types of target audience. Providing outreach to international audience without requiring a physical store with nominal investment, almost every brand has a web store for capitalizing on the immeasurable potential of ecommerce. Online shopping provides customers the facility to select their desired products and services from the convenience of their location, which has made it a popular choice among customers.
With ecommerce retails in US predicted to reach $460 billion in 2017, it is evident that it will continue to be a profitable venture and optimizing for conversions is mandatory for your ecommerce store to surpass competitors. The following 10 ecommerce tips are derived by analyzing trends in 2017 and are designed to optimize conversions for higher revenue:
http://www.tgdaily.com/enterprise/10-conversion-boosting-strategies-for-e-commerce-stores/
What Acton doesn’t mention in his modest post is that he was a co-founder of WhatsApp, not just a regular staffer. And as such, he’s worth an estimated $6.6 billion, thanks to Mark Zuckerberg’s historic purchase of WhatsApp in 2014. He’s already donated shares valued at hundreds of millions of dollars to community issues, and this Facebook post marks a more direct step out of the business world and into the nonprofit universe....
https://www.insidephilanthropy.com/home/2017/10/17/a-tech-billionaire-seeks-to-improve-the/
Feedback is the nexus between user needs and product development. But gathering and using it effectively doesn’t come easily; it’s one of the trickiest things to get right. Users are fickle, often misguided about what they want, and will give feedback you’ll want to build for but should completely ignore. This is a tough racket.
Like any business challenge, great execution is a composite of focusing on the right things while filtering out noise. By getting in the right state of mind when talking to customers, you can avoid missteps and use feedback to its full potential....
https://www.huffingtonpost.com/tim-wu/better-user-feedback-starts-with-the-right-state-of-mind_b_9154940.html/
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content.
Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative user-generated content (UGC) into brand-building opportunities....
https://searchengineland.com/make-user-generated-content-brands-secret-weapon-283588/
Google might not be as responsible for the spread of fake news as social media, but the search giant is still doing something about it: burying known sources of fake news, and letting users weigh in, too.
Google frequently tweaks the algorithms that return relevant search results, sometimes privately, and other times publicly. In this case, Google announced Tuesday that about 0.25 percent of all daily search results have been returning “offensive or clearly misleading content,” and those results will be pushed lower in search results in favor of more authoritative results.
https://www.pcworld.com/article/3192354/data-center-cloud/google-will-try-to-combat-fake-news-using-search-and-user-feedback.html/
Agencies across the government are experimenting with design thinking. A key step in this process is getting user feedback on your ideas.
This feedback can often be messy and unstructured. But analytics and visualisations can help officials understand what users’ needs really are. This will allow them to rapidly prototype their ideas and create future iterations of products....
https://govinsider.asia/digital-gov/how-to-understand-user-feedback-with-data-analytics/
Defined by the World Economic Forum as ‘broadcasting, publishing, advertising, and gaming’, the media industry is all-pervasive in modern life. For audiences, it provides daily news, entertainment and information. For marketers, it’s direct to channel to a network of customers. Advancements in technology have fundamentally changed the way the media industry operates...
https://www.clickz.com/the-state-of-media-transformation/113738/
It’s no secret that digital has dramatically fragmented the way users engage with brands. Facebook alone offers at least 5 different ad formats across desktop and mobile newsfeeds, a traditional banner ad, messenger and Instagram.
Even if you’ve just gotten to grips with digital, social, mobile, podcasts, programmatic, SEO, PPC, video (the list goes on), we’re now off the races with chatbots, AI, personal assistants, social commerce, voice search, VR and AR. And of course you can’t forget TV, radio, billboards, magazines and other traditional media platforms. What’s a marketer to do when trying to measure, manage and maximise brands in this landscape?
http://www.thedrum.com/industryinsights/2017/10/25/how-measure-manage-and-maximise-brand-success-the-age-digital/
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