The abundance of data now at the fingertips of companies allows them to test the effectiveness of everything they do. It’s no longer enough to think consumers liked a campaign or application; we can now use data to know. And in the case of applications or new technology, we can know not only whether customers liked something, but also why and how they’re using it. What makes the difference is how you use the data. In this story, we will explore the role that data can play in shaping the design of applications at Walmart to create a more agile development process.
As I highlighted in an earlier piece, I recently spoke with Georgi Gospodinov, a Walmart data scientist who is helping to reshape the company’s analytics technology and product development practices.. We discussed how Walmart is at the forefront of incorporating an agile technology product building approach to technology and analytics. Their approach has lessons for companies of all sizes.
https://www.forbes.com/sites/danwoods/2017/04/18/real-time-feedback-agile-product-development-at-walmart/#1a59306e7559/
After a break in 2016, Cisco organized another edition of its Internet of Things World Forum from May 22nd to May 24th 2017 in London.
At the occasion of that IoT World Forum 2017 the company also released data from a survey which looked at the success and failure rate of Internet of Things (IoT) projects and initiatives, as well as the conditions for IoT success.
https://www.i-scoop.eu/internet-of-things-guide/internet-things-project-failure-success/
WeChat has confirmed what has been rumoured all along i.e. it gives all user information to the Chinese government. The popular app in a privacy statement is now informing the users that virtually all the private user information will be disclosed to the authorities. WeChat, owned by the Chinese firm Tencent, is a messaging app similar to the WhatsApp. With over 662 million users, the app, besides being the dominant messaging app in China, it is one of the largest in the world. The app is also infamous for its links with the Chinese regime. A 2016 survey by Amnesty International ranked it lowest among popular messaging apps with regard to privacy protection of its users....
http://www.moneycontrol.com/news/business/companies/wechat-confirms-that-it-makes-all-private-user-data-available-to-the-chinese-government-2391847.html/
Technology like smartphones and wearables are helping consumers to stay connected always. This has resulted in a seismic shift in the marketing as well. It has become important to understand the tactics of succeeding in the digital marketing efforts to delight the customers. You need to use these tactics wisely to excel and thrive in this ever-growing and impossible-to-predict industry. Whether you are leading a social-driven startup or a large enterprise, you need to be digitally connected. Currently, a large number of organizations and brands are having a higher focus on digital initiatives due to intense competition in the digital marketing landscape. As per a study, the worldwide digital advertising expenditure would amount to 229.25 billion U.S. dollars in 2017 and would grow to 335.5 billion by 2020.
http://customerthink.com/10-ways-to-excel-in-your-digital-marketing-efforts/
Data is important. It’s how you measure performance, make daily decisions and plan for the future. Just in the past year, LinkedIn claims to have had more than 10,000 requests from companies across the globe asking their team for data insights to three common questions:
- What are the best emerging cities to hire engineers?
- Are we losing critical skills to other companies?
- How does my employer brand compare to to my peers?
This is what motivated the design of LinkedIn’s new product, a self-service tool that gives users direct access to rich data on talent pools and companies. LinkedIn Talent Insights is here to answer these questions by collating the information employees need to recruit and manage talent more strategically. To do this, LinkedIn Talent Insights gives businesses access to two types of reports: the Talent Pool report, and the Company report.
https://itbrief.co.nz/story/power-data-linkedin-launches-new-recruitment-tool/
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