Species that adapt survive, according to Charles Darwin -- and not even necessarily those that rely on strength. Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/06/key-digital-marketing-trends-to-prepare-for-in-2017-2018/#210a08095d1b/
Getting to the top of your industry is no easy task, but staying there is a whole different ballgame. Those at the top do, however, have one thing in common: They understand the value of a winning customer experience (CX) strategy, and they measure it effectively to produce a CX currency that can be utilized by executives and team members at every level of the company.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/21/how-listening-to-customer-feedback-can-help-you-maintain-your-place-at-the-top/#31b48dfb1248/
A group of ad tech heavyweights and top brands are betting that blockchain, the distributed ledger technology that underpins cryptocurrency bitcoin, can fix all that ills digital advertising.
https://www.businessinsider.nl/some-brands-are-hoping-blockchain-can-clean-up-digital-advertising-2017-8/?international=true&r=US/
It’s true that friction hurts user experience, frustrates a user, and might even drive them to the point of abandoning your product once and for all. There’s no denying that.
https://www.chargebee.com/blog/friction-improve-user-experience/
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https://www.uxpin.com/studio/blog/building-ux-teams-scale-inside-atlassians-bespoke-hiring-process/
Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
The Mopinion Exit Feedback Solution will reveal why visitors leave your website at crucial moments.
https://mopinion.com/mopinion-launches-exit-feedback-solution/
Dutch-based Customer-feedback specialist now offers bespoke services to UK businesses with new London office.
https://mopinion.com/mopinion-launches-uk-operations/
When it comes to customer satisfaction, bad customer service is not a good thing – initially. However, the right company can take the critique they get from their bad customer service and turn it into a good thing.
https://mopinion.com/what-can-you-learn-from-bad-customer-service/
Voice of the Customer helps financial sector regain trust and increase productivity
https://mopinion.com/voice-of-the-customer-helps-financial-sector-regain-trust-and-increase-productivity/