User experience is defined as the overall experience of a person when using a product (such as a website), specifically referring to how easy or pleasing the product is to use. Digital user experience encompasses all aspects of a person’s interaction with your web or mobile site including behavior, actions, perceptions and satisfaction. Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your company.
https://www.forbes.com/sites/toriutley/2017/02/28/5-ways-to-handle-conflicting-feedback-as-an-entrepreneur/#4413595f2514/
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https://www.ft.com/content/9a55387c-0572-11e7-aa5b-6bb07f5c8e12/
Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in his post but there is more. Much more…
https://www.i-scoop.eu/customer-satisfaction-social-feedback-one-cares/
When you log on to Twitter or LinkedIn, it feels like you are connected to everyone on Earth. Whether you want to get a taste of culture from other continents, or you want to stay on top of the latest opportunities and events in far flung places – social media allows you to connect with anyone with similar interests, no matter where they are located. But how representative is the social media world of the real population, exactly? Today’s infographic from Raconteur breaks it all down.
http://www.businessinsider.com/map-how-well-the-worlds-population-is-represented-on-social-media-2017-9/
Before 2011, keyword inclusion in your content and meta tags was a nearly surefire way to ensure that a page of your site ranked for that specific keyword. This is where the concept of “keyword density” came in, with some sources recommending a density of two or three percent on any given page (meaning two or three percent of words or phrases within the body of your content were your exact target keywords). Then, the Panda update came and everyone started questioning whether density was still a thing; was it better to include that specific number of keywords, or focus on creating great, user-focused content?
https://www.forbes.com/sites/jaysondemers/2017/09/13/is-keyword-density-still-important-in-seo/#79b05bb778dd/
We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to do with data? A lot.
https://www.i-scoop.eu/the-ethics-of-data-human-truths-and-dignity-in-the-digital-age/
In an increasingly real-time economy speed and timing are key. It might sound obvious but the consequences for supply chains, logistics and the transportation industry are huge. Efficiency, optimization, speed and timing have always been crucial in logistics and transportation. Today, amidst a range of accelerating evolutions and in an increasingly digital environment where digital transformations are affecting the next revolution of industry known as Industry 4.0, it is even more so.
https://www.i-scoop.eu/digital-transformation/transportation-logistics-supply-chain-management/
Millennials in the United States fuel social media, keep up with the latest trends, quickly integrate new tools and devices into their lives and spend US$600 billion a year. In fact, experts predict their spending power will exceed $1 trillion by 2020. So, if you’re trying to target the 92 million online users between 19 and 35 years old, you have a lot to learn—and a lot to earn.
https://www.naturalproductsinsider.com/articles/2017/09/digital-marketing-to-millennials.aspx/
Call it the principle of benign antagonism: An organization benefits when it subjects itself to pressure and scrutiny. Often, a company is its own best resource for great brand content—it just might not realize what interesting stories are unfolding from within. At larger companies especially, things that would make for great stories might be happening out of sight. Silos form, and those in the position to see across the entire organization may be too high up the food chain to recognize content that your clients and prospects would find compelling. That’s where benign antagonism comes in.
https://www.forbes.com/sites/forbescontentmarketing/2017/09/12/for-effective-content-marketing-dig-around-like-a-journalist/#794b177d72ea/
There’s no shortage of web browsers tempting those who want a new browsing experience. Google’s Chrome browser leads the pack, followed by Mozilla Firefox, Apple Safari, Microsoft Edge, Opera, and many, many more. Chances are you’ve heard of these, and maybe tried them all. Now, though, there’s a new browser on the scene, trying to push through the crowd to get into the cool group. It’s called Vivaldi, and its roots stem from Opera, the plucky underdog of the web browsing world which, if you ask many long-time users, went off the rails. The Vivaldi web browser was born to calm those disgruntled Opera natives. It accomplishes much more than that.
https://www.digitaltrends.com/computing/vivaldi-web-browser-best-web-browser-youve-never-tried/
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