In the modern workplace, everybody is acquainted with the power of office productivity suites, browsers, chat, and email apps. In the beginning, these apps might have been confusing, but today they comprise an essential element of your digital life. For that reason, most users find it easy switching between similar apps. For instance, when switching between Chrome to Safari for browsing or between Word to Google Docs for document editing. For a moment, you might get lost, but generally, you know your way around.
https://newswire.net/newsroom/blog-post/00097910-crm-customer-relationship-management.html/
According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”
https://www.forbes.com/sites/sujanpatel/2017/02/04/10-mistakes-newbies-make-with-paid-facebook-ads/#14d325812d2a/
It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place. This is where search engine optimization (SEO) comes in. By optimizing your content for search, you can ensure that more people will find – and potentially engage with – your organization.
https://www.forbes.com/sites/ajagrawal/2017/08/30/how-to-optimize-your-seo-results-through-content-creation/#49bd73ee2aa3/
The future of digital is rapidly transforming right before our very eyes. Digital is inheriting the earth, and the generational shift is in full force as millennials and Gen X grow older and smartphones, computers, and tablets become the go-to options for media consumption. But the rise of digital won't just affect news. Advertising and television will also face major disruption in the coming years.
http://www.businessinsider.com/the-top-5-predictions-for-the-future-of-digital-2017-3/
It always amazes me to see how much the marketing world has changed in the 20 years I've been in it. Everything was so different then; we spent millions of dollars in advertising through channels that could never provide us with a proper report, let alone a reliable return on investment.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/15/how-to-choose-the-right-marketing-automation-tool-for-your-agency/#324b92594744/
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found.
https://www.forbes.com/sites/hbsworkingknowledge/2017/09/18/likes-lead-to-nothing-and-other-hard-learned-lessons-of-social-media-marketing/#300d3c5242c9/
Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than writing about each element in this map, I thought I’d use today to discuss the 13 keys to success in digital marketing with links to content that provides more detail about each one. I hope you enjoy.
http://www.business2community.com/digital-marketing/13-keys-success-digital-marketing-single-map-01911356#dj7QtbXgDQzYUIWa.97/
You’ll need to consider and control many factors if you want your digital marketing strategy to be successful. Your branding efforts, the types of campaigns you choose, the amount you invest, and how you stitch those campaigns together all matter—but you may not realize how much the advancement of your tech plays a role in your success.
https://www.forbes.com/sites/johnrampton/2017/08/22/digital-marketing-strategy-new-tech/#2772b2972eaf/
Social media marketing has become part of virtually every integrated marketing approach and it’s almost impossible to imagine a content marketing strategy without a social content marketing component (commonly known as ‘social content distribution’ these days). Due to changing ‘rules’ over the years, paid social has increased its share and organic social efforts gradually lost impact.
https://www.i-scoop.eu/marketers-increase-spending-paid-social-2017-smart/
Inextricably entwined with the state of Big Data—that growing corpus of multidimensional information made larger each day via cheap sensors, cheap storage, and user-generated content—content analytics and its ability to pull actionable insights from digital content has never been under more pressure to perform. After all, having the highest volume of structured and unstructured data has never been the point; it’s whether sound business decisions can be made with that content that matters.
http://www.econtentmag.com/Articles/Editorial/Feature/The-State-of-Content-Analytics-2017-115708.htm/
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