The proliferation of digital and omni-channels today is redefining user experience (UX). Limelight Networks’ “State of the User Experience – Southeast Asia” study reported that almost half of Internet users in the region are online 16 hours or more each week, outside of work, and they have high expectations for website performance, especially when it comes to E-commerce....
https://www.enterpriseinnovation.net/article/key-building-great-user-experience-1509243867/
Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and improve overall marketing ROI.
Let’s say an online business selling apparel receives numerous feedback items related to a specific brand of shoe. Perhaps one customer is having trouble finding her size, another customer is requesting a certain color and a third wants to check on a shipping date for the pair she ordered. All three customers have different needs the company can meet by responding to their feedback forms. However, if that is all the company does with that feedback, it has missed a valuable marketing opportunity.
https://searchengineland.com/a-priceless-formula-for-success-customer-feedback-web-analytics-42652/
Every employer has heard the words "employee engagement," but do most executives truly understand what it means? More importantly, do they know how to measure it?
Employee engagement is important because involved employees are typically more productive, have more energy and are more creative.
http://www.businessnewsdaily.com/10303-measure-employee-engagement.html/
To be an effective leader, you need to continuously evolve. So, you challenge your own assumptions to avoid blind spots. You stretch your thinking preferences to increase agility. And you invest in others to help them reach their full potential. As a successful leader, you do all of these things — and others — until you don’t.
For many leaders, there is often one specific challenge that stops their progression in its tracks. The most surprising thing? You probably already know what yours is. If you’ve ever said the words “I’ve gotten this feedback before,” chances are you’re playing with fire and undermining your own success by failing to address the issue.
https://www.strategy-business.com/blog/Put-an-End-to-Your-Feedback-Loop?gko=0bb88/
After a break in 2016, Cisco organized another edition of its Internet of Things World Forum from May 22nd to May 24th 2017 in London.
At the occasion of that IoT World Forum 2017 the company also released data from a survey which looked at the success and failure rate of Internet of Things (IoT) projects and initiatives, as well as the conditions for IoT success.
https://www.i-scoop.eu/internet-of-things-guide/internet-things-project-failure-success/
According to HubSpot’s State of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.
Communications professionals must invest their time and resources toward implementing multiple digital marketing techniques that cover an array of online approaches to continually increase traffic and generate leads. More specifically, marketers are now tasked with ensuring that they are targeting and attracting the right online audience, which ultimately leads to boosting website conversion rates. Including these essential digital marketing techniques in your online strategy will lead customers to your site, guide them through your sales funnel and result in high-quality leads in your inbox.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/25/digital-marketing-techniques-that-will-help-you-dominate-online/#b40b71d4ecbd/
E-mail marketers got another boost for deliverability recently when Yahoo Mail announced that Return Path will handle its feedback loops for managing spam complaints.
This helps you as a commercial e-mail sender, because a good portion of your mailing list likely goes to yahoo.com domains, even if you mail primarily B2B (define). Up to one quarter of a typical consumer list could be Yahoo-bound. Having this new feedback loop in place means you can manage and process spam complaints coming from Yahoo Mail users that you might not have gotten previously. Once your feedback loop request is accepted, you will receive e-mail that Yahoo recipients marked as spam at the e-mail address you specify. Remove those complaining addresses promptly from your database.
https://www.clickz.com/get-into-the-feedback-loop/72953/
Innovation doesn’t happen in a vacuum. You need input, constructive feedback and ideas from unexpected sources to help make your idea bulletproof. Yet sometimes the way we ask for feedback on an idea does us a disservice. When you put an idea in front of someone and ask them ‘what do you think?’, you are inviting them to find faults in your idea, not build it; and worst still, the feedback given is often at a general, unspecified level. Here are 5 ways to ask for productive, useful feedback to help strengthen your idea.
https://www.forbes.com/sites/annabelacton/2017/10/30/the-right-ways-to-ask-for-feedback-on-your-idea/#7418b26bd1f3/
Facebook today introduced a good handful of new features for groups on Facebook, with a focus on helping admins better manage and grow their online communities, and helping members better connect with one another. The additions, inspired by user feedback, include support for welcome posts, badges, member profiles and other admin-level controls.
The company met this June with hundreds of Facebook group admins at its first-ever Facebook Communities Summit in Chicago. This allowed Facebook staff to hear directly from those who run online groups what sort of tools they need. One common activity that admins do is welcome new members to their Facebook group. But until today, this has been done manually by writing a post, then locating each new member and tagging them one-by-one in that post. A new “welcome posts” feature, however, lets admins write a welcome post that automatically tags new members, speeding up the process.
https://techcrunch.com/2017/10/26/facebook-rolls-out-new-tools-for-group-admins-plus-badges-and-profiles-for-members/
The rapid rise of Airbnb shook the very foundations of the industry and forced incumbents to adapt fast. For marketers and business leaders, this presented both opportunities and threats. Here we look at the transformation of the industry and examine how businesses today can protect themselves.
Travel and tourism is one of the world’s largest industries valued at over 1.2 trillion USD. 1.24bn people worldwide left their homes and arrived at a foreign destination in 2016 – a number which has almost doubled since 2003. The industry is fast-growing and full of opportunity, with a lot of revenue on the table from holidaymakers. In the US the number of domestic trips taken by leisure and business travelers is expected to surpass 471m by 2020 with a growing proportion of these trips being booked online.
https://www.clickz.com/to-airbnb-and-beyond-digital-transformation-in-hotels-hospitality/113872/
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