One of the biggest mistakes entrepreneurs who want to build a tech startup make is that they don't create a roadmap or prototype. Without a prototype, you can end up going down an unclear and expensive path when you're developing your mobile app or product. That's why prototyping is a crucial part of creating an app.
https://www.entrepreneur.com/article/322320/
Startup life can get pretty intense. Most of the time teams work in a zoomed-in mode, and it’s very easy to lose perspective and disconnect from the people you are actually building for. When real pains are replaced with your assumptions, product development can go astray. If you feel like you don’t know who’s on the other side of the screen anymore, schedule in a couple of days to talk to your users. Below I will share 5 ways in which user feedback helped us stay on track at different stages of building a startup.
https://medium.com/swlh/5-ways-to-use-customer-feedback-to-drive-your-product-development-cdfbe16ac7a0/
Here are ten of the most common, but often overlooked, reasons why your startup isn't able to attract enough customers to become successful.
https://www.entrepreneur.com/article/303981/
Startups in e-commerce do their best, often following these "one-stop startup launch 101" courses we all see being promoted as the "best," "fastest" and "easiest," and disappear in a year or two for a variety of reasons.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/06/01/four-risks-to-avoid-during-b2b-web-development/#54bc12f4feb8/