Tags: marketing*

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  1. Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics.
    https://techcrunch.com/2017/01/20/in-a-tech-saturated-world-customer-feedback-is-everything/
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  2. Feedback form templates are an easy way of getting your feedback form(s) set up. Depending on who you will target for feedback, what you want to achieve and of course, how you’re going to achieve it, there are different feedback form templates you can apply to your website or mobile app. These templates use various different metrics and follow up questions that help your visitors supply your business with meaningful and actionable feedback.
    https://mopinion.com/the-best-feedback-form-templates-for-your-website/
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  3. It could be the best work you’ve ever created, but when you show it to your team or client, they don’t quite have the same opinion. That’s the added challenge to design work. Even in a room full of veteran designers, context, experience, and opinions will differ because design is subjective. Before your career is over, no doubt you’ll have a moment where you look at a pile of feedback and think, “I should have gone into accounting, where there’s only one answer.”
    http://blog.wake.com/what-to-do-with-negative-feedback/
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  4. From a single blog to a full-blown website, any new digital marketing project goes through several iterations before launch. Each stage of the project presents an opportunity to discuss the plan, make changes, and get buy-in from the entire team. When clients skip this opportunity or fail to understand its importance, bad things happen.
    https://www.business2community.com/digital-marketing/need-provide-feedback-every-stage-project-01961070/
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  5. “We know this solution is more usable based on the feedback the usability tests provide us with, but it’s just a bit boring,” was the heartbreaking feedback the agency received from their client. “There’s no way our users wouldn’t know what that interface control means.”

    You might think that the arrogance of speaking on behalf of users without ever having met one – or, worse still, ignoring user feedback if it doesn’t suit – represents a luxuriant hubris for the tiny minority of organisations so successful and with such desirable products that their users will take what they are given. However, this author’s experience suggests that this outlook is more prevalent than it should be, based on what we know about the close relationship between how organisations treat their customers online and commercial success.
    https://www.siliconrepublic.com/companies/ux-design-advice-tips/
    Tags: , , by eringilliam (2017-12-11)
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  6. Once you’ve built your prototypes based on the ideas you and your team generated, it’s time to gather feedback from the people on whom you are testing these. Optimising how you gather feedback — and, therefore, learn from your prototypes and users — is essential to help you save time and resources in the Prototype and Test stages of the Design Thinking process – and in any other human-centred design process. Being quick and efficient allows you to move rapidly from creating a prototype, to putting it out to test it, to gathering feedback, and finally to creating a new and improved iteration of your ideas. To maximise learning from your tests, we will share six best practice tips on how to gather feedback, as well as three methods (with downloadable templates!) on how you can organise your feedback.
    https://www.interaction-design.org/literature/article/test-your-prototypes-how-to-gather-feedback-and-maximise-learning/
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  7. A great user experience isn't a component of a product, service or digital interface, but is about designing the entire process and the related interconnections. What other misconceptions are there around designing a great user experience in financial services?
    https://thefinancialbrand.com/68118/financial-service-user-experience-ux-design-misconceptions/#comment-block-wrapper/
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  8. Growth Hacking is the term used to scale up your business by finding the most effective marketing channels and make use of them to interact with your audience and target customers. From paid campaigns to public relations, every marketer have incorporated growth hacking strategies in one way or another.
    https://www.slideshare.net/iqvis/9-best-growth-hacking-tools-for-startups/
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  9. Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals.
    https://www.webpronews.com/social-listening-can-strengthen-online-marketing-strategy-2017-07/
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  10. With only months remaining before the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing industry to financial services, the impact of GDPR will affect every organisation that handles customer data and will be far reaching. Indeed, it has the scope to change the face of marketing completely.
    http://www.information-age.com/will-gdpr-improve-customer-experience-consumers-123470312/
    Tags: , , by eringilliam (2018-01-11)
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.