Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, the design approach of the creators. Many of these products could be successful if their creators took the right action, at the right time, and changed their approach to financial design.
Over the past five years, our firm has developed several thousand screens for financial products and solutions and had conversations with hundreds of banks and fintech startups. While observing the industry over the years, we have collected a list of the 10 most common UX misconceptions that you should know about if you are aiming to create successful financial services.
https://thefinancialbrand.com/68118/financial-service-user-experience-ux-design-misconceptions/
While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement.
For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel yields a significant advantage in personalizing engagements. Inbound and outbound touch points, including phone, digital and social across multiple devices, traditional direct mail and addressable TV are just a few of the avenues for brands to personally connect with consumers these days.
https://marketingland.com/game-changer-retail-personalization-consumer-identity-management-222993#/
The Australian Government is asking industry for final feedback on a framework of standards for the development of an opt-in national digital identity. The framework is part of the Digital Transformation Agency’s (DTA) Govpass digital identity project, which aims to make the process of proving who you are to government services online simple, safe and secure.
The framework is currently in a private beta phase. It sets out the policies and requirements — including privacy, security, risk and fraud management along with standards for usability and accessibility — which will build a nationally consistent approach to online identity. The framework also establishes best practice for the public and private sectors.
http://www.opengovasia.com/articles/8105-australian-government-seeking-final-feedback-from-industry-on-new-national-digital-identity-standards/
Reviews of your organization in the digital space are the lifeblood of brand awareness and customer conversions. A recent survey from TripAdvisor revealed that hotel guests will read 6-12 reviews before booking their stay. Reviews play a key role in not only the final decision making process, but also in potential customer's ability to discover your business online in local business listings.
Google's local business listings is a directory of local offerings related to a user's search query. When individuals search for a local hotel for instance, Google's search results will populate a group of hotels they believe match the best options for the user. Those chosen typically reap the reward of website views and oftentimes, bookings. So how does Google choose winners and losers?...
https://www.hospitalitynet.org/opinion/4084836.html/
With global ecommerce worth an estimated $2 trillion, there’s never been a better time for ecommerce retailers to take advantage of the international marketplace and the exponential potential of global resellers by offering a truly global checkout experience. The question is simply: how can you make sure your end-user experience is optimized for local users?
https://www.clickz.com/4-reasons-your-checkout-should-be-optimized-for-global-growth/112601/
YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.
“While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
The more autonomy and ownership employees have, the more motivated they’ll be.
However, how can exactly managers achieve this?
Managers must give advice that fuels motivation, rather than draining it. Keep these seven tips in mind:
https://www.ragan.com/Main/Articles/52822.aspx/
Many Indian BFSI players have started embarking on the Digital Transformation journey. One of the leading mutual fund houses in India was facing challenges with a large number of investors and distributors which led to problems of concurrency and a poor customer experience
http://www.moneycontrol.com/news/business/startup/how-digital-transformation-via-cloud-apps-is-changing-personal-banking-2397041.html/
You cannot step twice into the same river; for other waters are continually flowing in. Words from Plato – originally not in English indeed – referring to the views of Heraclitus. Views in which change is the only flux, probably better known as the only constant is change.
https://www.i-scoop.eu/the-paradoxes-of-change-what-it-takes-to-be-responsive/
Are you a startup in search of new avenues for growth? Then you’ll want to keep reading…because we’ve got the low-down on which types of growth hacking techniques you’ll need to achieve this growth. Each technique serves a different purpose and to achieve this purpose, your business will need the right tools in place.
https://mopinion.com/6-growth-hacking-techniques/
