Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than writing about each element in this map, I thought I’d use today to discuss the 13 keys to success in digital marketing with links to content that provides more detail about each one. I hope you enjoy.
http://www.business2community.com/digital-marketing/13-keys-success-digital-marketing-single-map-01911356#dj7QtbXgDQzYUIWa.97/
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found.
https://www.forbes.com/sites/hbsworkingknowledge/2017/09/18/likes-lead-to-nothing-and-other-hard-learned-lessons-of-social-media-marketing/#300d3c5242c9/
It always amazes me to see how much the marketing world has changed in the 20 years I've been in it. Everything was so different then; we spent millions of dollars in advertising through channels that could never provide us with a proper report, let alone a reliable return on investment.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/15/how-to-choose-the-right-marketing-automation-tool-for-your-agency/#324b92594744/
In the modern workplace, everybody is acquainted with the power of office productivity suites, browsers, chat, and email apps. In the beginning, these apps might have been confusing, but today they comprise an essential element of your digital life. For that reason, most users find it easy switching between similar apps. For instance, when switching between Chrome to Safari for browsing or between Word to Google Docs for document editing. For a moment, you might get lost, but generally, you know your way around.
https://newswire.net/newsroom/blog-post/00097910-crm-customer-relationship-management.html/
Call it the principle of benign antagonism: An organization benefits when it subjects itself to pressure and scrutiny. Often, a company is its own best resource for great brand content—it just might not realize what interesting stories are unfolding from within. At larger companies especially, things that would make for great stories might be happening out of sight. Silos form, and those in the position to see across the entire organization may be too high up the food chain to recognize content that your clients and prospects would find compelling. That’s where benign antagonism comes in.
https://www.forbes.com/sites/forbescontentmarketing/2017/09/12/for-effective-content-marketing-dig-around-like-a-journalist/#794b177d72ea/
We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to do with data? A lot.
https://www.i-scoop.eu/the-ethics-of-data-human-truths-and-dignity-in-the-digital-age/
When you log on to Twitter or LinkedIn, it feels like you are connected to everyone on Earth. Whether you want to get a taste of culture from other continents, or you want to stay on top of the latest opportunities and events in far flung places – social media allows you to connect with anyone with similar interests, no matter where they are located. But how representative is the social media world of the real population, exactly? Today’s infographic from Raconteur breaks it all down.
http://www.businessinsider.com/map-how-well-the-worlds-population-is-represented-on-social-media-2017-9/
User experience is defined as the overall experience of a person when using a product (such as a website), specifically referring to how easy or pleasing the product is to use. Digital user experience encompasses all aspects of a person’s interaction with your web or mobile site including behavior, actions, perceptions and satisfaction. Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your company.
https://www.forbes.com/sites/toriutley/2017/02/28/5-ways-to-handle-conflicting-feedback-as-an-entrepreneur/#4413595f2514/
When consumers are not on Facebook, they are probably on Twitter, Instagram or LinkedIn. They are constantly online. This is the reality today and marketers have adjusted by jumping into the ‘digital transformation’ bandwagon to keep pace with their consumers at every stage of their journey.
https://www.martechadvisor.com/articles/web-contentexperience-management/are-consumer-insights-and-behavior-transforming-marketing-and-creativity/
I had the honor of writing the forward to the book "The Digital Helix" by Michael Gale and Chris Aarons coming out in October on the steps leadership must take to successfully manage large, complex organizations through the changes required by digital transformation. The following offers a perspective from book author Michael Gale on Digital Transformation and the rise of AI and automation in marketing:
https://www.forbes.com/sites/brucerogers/2017/08/28/is-digital-the-end-of-humans-in-marketing/#52fe8c306be4/
