What can marketers expect for 2019 – new year, same customers… the same, but different? In a marketing climate cluttered with data perspectives, too much is getting lost in the mix, including a focus on CX.
https://www.marketingmag.com.au/hubs-c/sponsored-sas-blending-data-cx/
Voice of Customer (VoC) technology presents as a digital loop closer for many of the systems which interact with the customer and produce data for driving better customer experience (CX).
With the rise of CX as an aspiration and a concept, VoC solutions have followed in their wake as a practical way to obtain, analyze and measure customer feedback across multiple channels. Many of these solutions can be automated and integrated across other systems and solutions.
https://www.cdotrends.com/story/14239/pumping-volume-voice-customer/
If Walker’s report ‘Customers 2020: A Progress Report’ is to be believed, customer experience will be the key brand differentiator over price and product by the year 2020.
If that be so, you as a business owner will need to improve the customer experience of people buying your product or service. Positive customer experience will make your customers keep coming back for more.
https://www.bmmagazine.co.uk/business/9-tips-for-delivering-a-good-customer-experience/
If you’re familiar with the Gartner Hype Cycle, you’re probably familiar with the “peak of inflated expectations” and the “trough of disillusionment” that are precursors to the “plateau of productivity” represented by emerging technologies. While Customer Experience (CX) is not a technology (although technology supporting CX is becoming more and more prevalent in Gartner’s hype cycle), you may be observing a similar CX evolution in your organization and in the market.
A new era of Customer Experience is upon us as CX moves steadily towards becoming a de facto strategic imperative for any organization seeking competitive differentiation and business growth in today’s marketplace. To provide some insight into the current state of the CX market, and provide a bellwether of how well organizations are actually able to quantify the impact of their CX initiatives as they seek to achieve competitive advantage, Customer Think just completed a new primary research study entitled “What Drives CX Success?” (sponsored by Verint).
http://customerthink.com/5-ways-to-prepare-for-a-new-era-of-customer-experience/
