Tags: b2b*

4 bookmark(s) - Sort by: Date ↓ / Title / Voting /

  1. When the topic of customer satisfaction arises, the modern mindset leaps immediately to the traditional retail realm of B2C relationships and starts compiling all the exciting new ways to keep track of, as well as boost their success. Yet, this same mindset is becoming increasingly essential in the world of B2B, since a customer-focused approach dictates the long-term success and the quality of relationships built in both B2B and B2C. You may not create a standard questionnaire or stick to a classic social media scheme to delve deeper into the minds of your customers, but B2B is in dire need of redirecting their focus to their customer pool.
    Comments - Voting 0
  2. Many B2B companies use Net Promoter Scores (NPS) to evaluate customer outcomes and make important customer-related decisions.

    The use of NPS scores attempts to distill diverse customers' complicated feedback about a company into a single score. It asks the question, "How likely is it that you would recommend our company/product/service to a friend or colleague?"

    While helpful as a general indicator of customer sentiment, NPS scores alone provide an incomplete picture of customer relationships and often can lead to an imperfect understanding of the current health of a company's customers.
    Tags: , , , by eringilliam (2018-02-22)
    Comments - Voting 0
  3. Digital marketing is an industry in constant flux, but email marketing is one comforting constant. However, marketers need to update their strategies to gain attention in a very crowded market. How can rich media help them achieve this? In the early days of email marketing, it was not uncommon to achieve an open rate of greater than 75%. Of course, marketers soon caught wind of this exciting and successful new way to reach customers and the market became saturated over time.

    Although open rates typically hover between 20% and 25% nowadays, email marketing still delivers a positive ROI for B2B and B2C marketers. The medium survives and thrives based on new and more inventive ways of sustaining a customer’s attention. Otherwise, it becomes stagnant and those open rates dwindle further still. Every tactic has a shelf life. We all love to have some best practices to hand, even if these are just a few simple rules of thumb to guide our efforts. These rules abound for email (Tuesday is routinely found to be the best day to send messages), but in reality we need to focus on what happens when the email is opened.
    Comments - Voting 0
  4. Much of the conversation was focused on digital how-to’s, discussions on the direction that online marketing will be moving in the coming years and the ever present suspicion that computers will steal all of our jobs.
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 User Feedback News: tagged with "b2b"

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.