eringilliam: b2c*

Bookmarks on this page are managed by an admin user.

1 bookmark(s) - Sort by: Date ↓ / Title / Voting / - Bookmarks from other users for this tag

  1. Digital marketing is an industry in constant flux, but email marketing is one comforting constant. However, marketers need to update their strategies to gain attention in a very crowded market. How can rich media help them achieve this? In the early days of email marketing, it was not uncommon to achieve an open rate of greater than 75%. Of course, marketers soon caught wind of this exciting and successful new way to reach customers and the market became saturated over time.

    Although open rates typically hover between 20% and 25% nowadays, email marketing still delivers a positive ROI for B2B and B2C marketers. The medium survives and thrives based on new and more inventive ways of sustaining a customer’s attention. Otherwise, it becomes stagnant and those open rates dwindle further still. Every tactic has a shelf life. We all love to have some best practices to hand, even if these are just a few simple rules of thumb to guide our efforts. These rules abound for email (Tuesday is routinely found to be the best day to send messages), but in reality we need to focus on what happens when the email is opened.
    https://www.clickz.com/how-rich-media-can-bring-your-emails-to-life/112959/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 User Feedback News: Tags: b2c

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.