3 Ways Beyond NPS to Fully Understand B2B Relationships

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  1. Many B2B companies use Net Promoter Scores (NPS) to evaluate customer outcomes and make important customer-related decisions. The use of NPS scores attempts to distill diverse customers' complicated feedback about a company into a single score. It asks the question, "How likely is it that you would recommend our company/product/service to a friend or colleague?" While helpful as a general indicator of customer sentiment, NPS scores alone provide an incomplete picture of customer relationships and often can lead to an imperfect understanding of the current health of a company's customers.
    Tags: nps, customer-relationships, b2b, voc, by eringilliam (2018-02-22)
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