It could be the best work you’ve ever created, but when you show it to your team or client, they don’t quite have the same opinion. That’s the added challenge to design work. Even in a room full of veteran designers, context, experience, and opinions will differ because design is subjective. Before your career is over, no doubt you’ll have a moment where you look at a pile of feedback and think, “I should have gone into accounting, where there’s only one answer.”
http://blog.wake.com/what-to-do-with-negative-feedback/
Imagine that your company’s technology is loved by customers, considered ‘best of breed’ in the industry, and has a steady NPS, comfortably in the 20s, 30s or 40s. Now imagine that in the midst of this success, some of your longest standing accounts begin to drop, others scale back their usage, and referrals slow way down.
How, you ask, is it possible? After all, isn’t the whole point of having a high NPS to ensure successful retention, upselling, and referrals?
Here’s the secret: When it comes to technology, NPS has a blind spot.
http://customerthink.com/tech-companies-beware-of-the-nps-blind-spot/
The digital transformation has forced the customer experience (CX) to the forefront of every company’s priority list. And when it comes to CX, there is clearly no shortage of customer feedback to be had. From social media to chat bot records—and from verbatim surveys to old-school focus groups—today’s businesses have an ever-present flow of customer feedback at their fingertips. So why are so many companies falling short when it comes to this bedrock of customer engagement?
http://www.customerexperienceupdate.com/feedback/?open-article-id=6931973&article-title=using-feedback-to-drive-customer-loyalty&blog-domain=calliduscloudcx.com&blog-title=calliduscloud-cx/
When you are starting a business, creating relationships and receiving expert advice is key. Many organizations, such as the Small Giants Community and Vistage, provide entrepreneurs with these networking and mentorship opportunities. But the cost can be steep – sometimes thousands of dollars every year.
https://www.businessnewsdaily.com/10279-business-communities-feedback-resources.html/
In the retail industry, the customer is at the core of success (as the saying goes, “the customer is always right”), which is why there is a constant desire to know more about them. What do they expect, what do they like, did they enjoy visiting the store, were the employees helpful? Generally, we believe that the more feedback we solicit, the more data we receive. And the more data points acquired from the customer, the better retailers can understand how to both cater to and enhance their experience.
https://www.retailtouchpoints.com/features/executive-viewpoints/how-to-enhance-cx-by-acting-on-available-data/
Customer expectations are steadily changing in terms of mobile app performance – especially as the usage of mobile devices continues to rise and expand. Therefore, and for the sake of your customers, now is a critical time to start heavily investing in the usability of your app. This article will take a look at some of the best mobile in-app feedback tools that will help you achieve an optimal mobile user experience.
https://mopinion.com/top-11-best-mobile-in-app-feedback-tools-an-overview/
Digital marketing is a complicated beast that demands collaboration across such diverse disciplines as branding, content, and data science. The best marketers combine company strategy and brand goals with a keen understanding of what makes the customer tick; listening to customers is truly the secret sauce of successful marketing.
http://www.zdnet.com/article/mckinsey-on-digital-marketing-personalization-is-not-what-you-think/
Most digital journeys start with the recognition of a need or of a problem: your market is evolving and new players are emerging; these competitors are delivering better services faster and you can’t keep up. Your initial attempts to respond have become lost in a mire of conflicting stakeholder requirements and change management bureaucracy. If only you too could operate like a VC-funded start-up! From first-hand experience, this is the start of your business becoming a ‘digital native’.
https://www.itproportal.com/features/digital-journey-dont-get-left-behind/
At a time when the competition is a tap or mouse click away, it's a wonder more companies haven't set themselves up better to hear and respond to the voice of the customer (VoC).
We have the data. We have the technology. But in spite of this, less than half of companies (42 percent) are using one or more technology solutions to support their VoC programs.
https://www.cmswire.com/customer-experience/forrester-names-4-leaders-in-customer-feedback-management-platforms/
Putting customers’ needs before a brand’s self-interest is not an easy thing to do. But brands that do not address customer feedback and shift business strategies accordingly are missing an opportunity, according to Michele Silvestri, EVP and chief design director at GTB.
http://www.thedrum.com/news/2017/09/01/how-brands-can-use-technology-fix-the-customer-feedback-loop-brand-love-stories/
User Feedback News is a global community of people working or interested in User Feedback, UX and technology.
