The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base.
https://mopinion.com/the-difference-between-a-user-experience-and-a-full-customer-experience/
For a website implementation, Mopinion delivers a Javascript tag. The script can be placed on all the URL’s of a domain, or the specific pages you want to deploy the Mopinion feedback forms. There are two possibilities to place the script on a webpage.
https://mopinion.com/js-tag-implementation-website/
Google Tag Manager is a free tag management system. Instead of implementing the Mopinion script directly into your webpages’ HTML code, you can install the tag manager script once and control the Mopinion script from within Google.
https://mopinion.com/installation-mopinion-via-google-tag-manager/
Mopinion is specialised in the field of customer feedback via web and mobile platforms, and conducts an annual Benchmark study among professionals to the status quo of Digital Customer Experience in the Netherlands.
https://mopinion.com/digital-customer-experience-benchmark-2015/
Luckily there are countless resources available these days for monitoring customer experience, and provided we use these resources the right way we can prevent or remedy a lot of irritations. We have put together a top 10 of irritations based on the customer feedback that we collect for our clients.
https://mopinion.com/the-ten-biggest-website-irritations/
2015 was a tremendous year for Mopinion, we signed many new and exciting clients; such as TomTom, Generali and Microsoft, we doubled our sales team and added many new features to our platform. With all these exciting developments we also decided to launch a new Mopinion website.
https://mopinion.com/mopinion-launches-new-website-2/
Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
Since Mopinion’s launch in 2013 we have seen a rapid evolution in the needs and expectations of online customers. The proliferation of apps has accelerated this, with customer expectations that a convenient app will be available on their favourite smart device for all their purchasing and service needs.
https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
This white paper titled “The Future of Online Customer Feedback” provides the blueprint for every digital marketer who is designing a hyper-effective customer feedback programme to improve websites and apps with the voice of the online customer.
https://mopinion.com/new-white-paper-released-the-future-of-online-customer-feedback/
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
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