On an almost daily basis I speak to companies about their thoughts and strategies on providing the best possible customer experience and it’s fair to say that the vast majority view it as a high priority on their business planning agenda.
https://mopinion.com/avoiding-the-four-pitfalls-of-customer-experience-management-strategy/
Customer feedback management software specialist Mopinion announces the appointment of its new Managing Director for the UK, Ashley Williamson.
https://mopinion.com/mopinion-appoints-ashley-williamson-as-managing-director-for-the-uk/
Online customer feedback management specialist to showcase how its solutions can help businesses to monitor and tailor their customer experience strategies
https://mopinion.com/mopinion-sponsors-customer-experience-exchange-event/
Technologies’ digital channels are still relatively new, there is always the risk that parts of the website may not work properly and there is always room for improvement. Volkswagen chose Mopinion to identify issues at an early stage with a focus on improving the user experience for visitors.
https://mopinion.com/customer-success-story-volkswagen-improving-and-tracking-online-customer-satisfaction/
A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website.
It is not just about collecting feedback, but also about focussing on customer insight and follow-up action.
https://mopinion.com/digital-customer-experience-looking-beyond-the-feedback-hype/
If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system and nobody looks into it, the organisation is deprived of valuable customer insight.
https://mopinion.com/digital-customer-experience-the-sum-of-insight-and-action/
Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
https://mopinion.com/digital-customer-experience-capturing-the-right-customer-insights/
Partnering with Mopinion and their leading customer review platform since Spring 2014, more than 1000 customer reviews of Kia cars have been posted to the company’s website – with an average product satisfaction rating to date of 8/9 it encourages prospective customers to download more information about the product or even make appointments with dealers directly for test drives.
https://mopinion.com/kia-starts-marketing-campaign-with-mopinion-reviews/
Being 9.1km (5.6 miles) outside Amsterdam city centre and being well connected to the road network of the Netherlands and beyond, car travel is a popular choice for many airport users and Schiphol Airport’s official parking facilities offer a convenient and competitively priced option.
https://mopinion.com/case-study-schiphol-airport-car-parking/
The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the way many people approach their buying, there are still organisations which are yet to fully embrace the phenomenon and understand fully the multi-touchpoint sales funnels that customers now expect.
https://mopinion.com/the-five-most-important-reasons-to-focus-on-the-digital-customer-experience/
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