Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them.
https://searchengineland.com/7-site-seo-problems-hold-back-e-commerce-sites-283299/
AI is in desperate need of designers–in part, because machine learning products often originate in the world of research, where design principles are rarely applied. Closing the gap between researchers and designers is the goal of Google’s People + AI Research (PAIR) initiative, which launched earlier this summer. PAIR aims to establish design principles for AI systems and build tools for designers and developers as AI moves quickly from the research lab into the products we use every day. At PAIR’s first conference in Cambridge, Massachusetts, this week, researchers from Google, MIT, Carnegie Mellon, and the University of Illinois presented their ideas on machine learning systems that have human needs at their core. Based on their comments, here are three problems AI is currently facing–and how the right design could help.
https://www.fastcodesign.com/90144510/3-problems-with-ai-only-designers-can-solve/
Apart from organisation-designed content, digital learning platforms such as Skills Alpha provide access to numerous external channels of learning and also nurture networked learning and user generated content.
Corporations have been relying on Learning Management Systems (LMS) to faciliate learning and address the challenges of distance, time and cost factors....
http://www.financialexpress.com/industry/technology/digital-learning-needs-help-from-deep-analytics/895892/
Facebook today introduced a good handful of new features for groups on Facebook, with a focus on helping admins better manage and grow their online communities, and helping members better connect with one another. The additions, inspired by user feedback, include support for welcome posts, badges, member profiles and other admin-level controls.
The company met this June with hundreds of Facebook group admins at its first-ever Facebook Communities Summit in Chicago. This allowed Facebook staff to hear directly from those who run online groups what sort of tools they need. One common activity that admins do is welcome new members to their Facebook group. But until today, this has been done manually by writing a post, then locating each new member and tagging them one-by-one in that post. A new “welcome posts” feature, however, lets admins write a welcome post that automatically tags new members, speeding up the process.
https://techcrunch.com/2017/10/26/facebook-rolls-out-new-tools-for-group-admins-plus-badges-and-profiles-for-members/
Innovation doesn’t happen in a vacuum. You need input, constructive feedback and ideas from unexpected sources to help make your idea bulletproof. Yet sometimes the way we ask for feedback on an idea does us a disservice. When you put an idea in front of someone and ask them ‘what do you think?’, you are inviting them to find faults in your idea, not build it; and worst still, the feedback given is often at a general, unspecified level. Here are 5 ways to ask for productive, useful feedback to help strengthen your idea.
https://www.forbes.com/sites/annabelacton/2017/10/30/the-right-ways-to-ask-for-feedback-on-your-idea/#7418b26bd1f3/
E-mail marketers got another boost for deliverability recently when Yahoo Mail announced that Return Path will handle its feedback loops for managing spam complaints.
This helps you as a commercial e-mail sender, because a good portion of your mailing list likely goes to yahoo.com domains, even if you mail primarily B2B (define). Up to one quarter of a typical consumer list could be Yahoo-bound. Having this new feedback loop in place means you can manage and process spam complaints coming from Yahoo Mail users that you might not have gotten previously. Once your feedback loop request is accepted, you will receive e-mail that Yahoo recipients marked as spam at the e-mail address you specify. Remove those complaining addresses promptly from your database.
https://www.clickz.com/get-into-the-feedback-loop/72953/
To be an effective leader, you need to continuously evolve. So, you challenge your own assumptions to avoid blind spots. You stretch your thinking preferences to increase agility. And you invest in others to help them reach their full potential. As a successful leader, you do all of these things — and others — until you don’t.
For many leaders, there is often one specific challenge that stops their progression in its tracks. The most surprising thing? You probably already know what yours is. If you’ve ever said the words “I’ve gotten this feedback before,” chances are you’re playing with fire and undermining your own success by failing to address the issue.
https://www.strategy-business.com/blog/Put-an-End-to-Your-Feedback-Loop?gko=0bb88/
Over the last 15 years, I have led hundreds of workshops to equip managers and leaders at all levels with the skills to have more effective feedback conversations. In my experience working with these leaders, I find that most feedback conversations either don’t happen or don’t happen well . While the frameworks I share in these workshops provide a useful structure with which to prepare for and conduct even the most difficult conversation, they are only half of the equation in getting leaders to step up when it comes to giving improvement feedback. Most leaders won’t improve at giving feedback for the sole reason that they do not address the adaptive component required for their own behavior change — that is, they don’t tend to address the limiting mindsets, beliefs and assumptions that cause them to avoid having difficult feedback conversations in the first place.
https://www.forbes.com/sites/rebeccazucker/2017/05/01/why-most-people-wont-improve-at-giving-feedback/#235e2bf4fcc8/
Local SEO competition is heating up. 2018 is the year for you to really raise your local SEO game to enjoy the sweet fruits of high visibility for local searches on Google. Here are 5 strategies you can trust. Read more...
http://www.business2community.com/seo/5-strategies-improve-local-seo-2018-01944760#GT1BkxoUUZEhSsDX.97/
Solving the problem of capturing and analyzing "dark data" is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business outcomes.
What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can put to work to generate revenue and improve the way your business operates. But it's highly likely you're not using it—yet.
https://www.marketingprofs.com/articles/2017/32911/dark-data-on-social-media-insights-that-shed-light-on-your-business/
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