One: workers spend far too much time seeking the information they should have immediately available in order to effectively do their job. Two: the time that these workers need to successfully do their job is restricted by all sorts of tasks and activities which hinder them from de facto being successful. Among these tasks and activities: seeking information, which links both classic challenges.
It’s a challenge for knowledge workers and beyond in times where information, collaboration and new skillsets are required to be effective. In this article we focus on salespeople and what stands in their way to be effective, from a perspective of time, information and activities they (have to) spend too much time on, keeping them from their actual task which in the case of salespeople is still selling the last time we checked.
https://www.i-scoop.eu/increasing-selling-bandwidth-selling-time-sales-teams/
The IoT (Internet of Things), the convergence of IT and OT, rapid application development, digital twin simulation models, cyber-physical systems, advanced robotics and cobots, additive manufacturing, autonomous production, consistent engineering across the entire value chain, thorough data collection and provisioning, horizontal and vertical integration, cloud computing, big data analytics, AR/VR and edge computing amidst a shift of intelligence towards the edge: these are some of the essential components of the fourth industrial revolution.
https://www.i-scoop.eu/industry-4-0/
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content.
Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative user-generated content (UGC) into brand-building opportunities....
https://searchengineland.com/make-user-generated-content-brands-secret-weapon-283588/
Good news for all you WordPress lovers out there! Mopinion now offers a WordPress plugin that enables WordPress-based websites to easily run Mopinion software on their site and start capturing customer feedback for free.
In case you’re not yet familiar, WordPress is one of the most popular content management systems available with nearly 75 million websites. Now, any one of those 75 million sites can download the Mopinion plugin and have feedback forms running on their website in a matter of seconds.
https://mopinion.com/mopinion-offers-feedback-plugin-for-wordpress/
To be an effective leader, you need to continuously evolve. So, you challenge your own assumptions to avoid blind spots. You stretch your thinking preferences to increase agility. And you invest in others to help them reach their full potential. As a successful leader, you do all of these things — and others — until you don’t.
For many leaders, there is often one specific challenge that stops their progression in its tracks. The most surprising thing? You probably already know what yours is. If you’ve ever said the words “I’ve gotten this feedback before,” chances are you’re playing with fire and undermining your own success by failing to address the issue.
https://www.strategy-business.com/blog/Put-an-End-to-Your-Feedback-Loop?gko=0bb88/
To be subjective, or to be objective, that is the question, and the best product managers already know the correct answer is “both.” As product managers, we constantly face situations where the unknowns outnumber the knowns that we can rely on. It’s our job to drive out that uncertainty and ensure that both people and efforts align toward a common objective. Sometimes these discussions flow smoothly, as the goalposts that we set can be quickly and easily agreed upon – things like providing a quality user experience, solving valuable problems for our customers and our market, and introducing competitively differentiating capabilities are hardly controversial.
What does become controversial, however, is how we go about those things as a team, what exactly we should do, and who we should be building those products for. And when those discussions come up, it’s inevitable that everyone at the table will have different ideas about what those things are – and, unfortunately, the vast majority of those ideas will not be based on hard data. Hence why we, as Product Managers, need to make it our business to ensure that we’re bringing data to the table as we represent and advocate for our customers and our market in those conversations; to do so, we must provide stakeholders with the right mix of qualitative insight and quantitative data that will not only help win them over to our preferred course of action, but also minimize the risk of later changes of course.
https://community.uservoice.com/blog/qualitative-and-quantitative-product-feedback/
One of the most popular passwords in 2016 was “qwertyuiop”—the string of horizontal letters from the top line of a keyboard. Even though most password meters suggest that it's weak, none offers advice on how to strengthen it. Researchers from Carnegie Mellon University and the University of Chicago have unveiled technology that offers real-time feedback and advice to help people create better passwords. To evaluate its performance, the team conducted an online study in which they asked more than 4,500 people to use it to create a password.
“Instead of just having a meter say, ‘Your password is bad,’ we thought it would be useful for the meter to say, ‘Here’s why it’s bad, and here’s how you could do better,’” said study co-author Nicolas Christin, professor in engineering and public policy at Carnegie Mellon University.
https://news.uchicago.edu/article/2017/05/09/research-utilizes-data-driven-feedback-help-users-strengthen-passwords/
We explored using social media for customer feedback with Mandy Yoh of Review Trackers! In the discussion, we talked about why we share feedback with the products/services we use, the best ways to collect and utilize feedback, and strategies for responding to all kinds of feedback!
Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!
https://blog.bufferapp.com/social-media-for-customer-feedback-a-bufferchat-recap/
As the marketing leader, you're under enormous pressure to perform and are desperate to get great, effective -- maybe even category-busting --work from your ad agency's creative team. After a couple decades watching clients -- and agency people -- give every form of feedback to creative teams, I've assembled a list of 10 approaches that can make your interactions more productive -- and their work more effective...
http://adage.com/article/small-agency-diary/block-boss/304892/
While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement.
For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel yields a significant advantage in personalizing engagements. Inbound and outbound touch points, including phone, digital and social across multiple devices, traditional direct mail and addressable TV are just a few of the avenues for brands to personally connect with consumers these days.
https://marketingland.com/game-changer-retail-personalization-consumer-identity-management-222993#/
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