Every day is a new opportunity to learn how disconnected businesses are with their customers. But it's also a chance to discover the secret to better experience is really quite simple. All you need to do is listen.
Consider this. I recently spent 63 minutes glued to my phone trying unsuccessfully to resolve a health insurance issue. Five phone calls. A dozen transfers. Multiple hang-ups. Inconsistent information. Contradictory advice.
Come on now, I wondered. Is this any way to treat a customer?
http://customerthink.com/the-most-amazing-customer-experience-starts-with-your-ears/
With every business going digital with the aim of taking their products and services to a global market, it is also important to understand that competition is rising by the day.
As smaller businesses struggle to keep up with the demanding digital channels, there are also bigger players in every industry that make the going more challenging - especially with greater advertising budgets.
Now without customers, a business is sure to fail. But how do you pull consumers to what you have to offer when they have so many options in the market?
https://economictimes.indiatimes.com/small-biz/marketing-branding/marketing/why-customer-engagement-is-the-growth-hack-for-small-businesses/articleshow/63409665.cms/
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