In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
https://mopinion.com/10-tools-with-in-app-web-notifications/
How to deal with negative social comments and new ways to manage loyalty programmes are two of marketers’ most widely discussed topics at this year’s Customer Engagement conference, Angel Tang reports.
http://www.marketing-interactive.com/a-checklist-for-customer-engagement-in-2017/
Customer engagement and customer experience (CX) are too often used as buzzwords without a company making a true effort to shape their strategy and the way they do business around the customer. Moreover, companies feel that simply installing a technology product will be a silver bullet to providing better customer engagement. This shortsightedness creates an unsustainable environment that gives customers the sense of a disjointed company and employees left confused on how they can provide the best experience for their customers.
https://www.cmswire.com/customer-experience/9-challenges-to-successful-voice-of-the-customer-strategies/
While on the surface, a customer-first culture seems like the most obvious way to drive business growth, it usually backfires. Most of these initiatives result in employees feeling like their ideas and feedback are not valued, even if their ideas and feedback are directly from the customers they work with every day.
To create better customer engagement and the related revenue you desire, put your employees first. Employees often observe customer needs that are not necessarily voiced, and without them, you will completely miss out on opportunities to improve your business.
https://www.forbes.com/sites/forbescoachescouncil/2018/03/28/are-your-customer-growth-initiatives-missing-a-critical-component/#726f0b0e1a71/
According to HubSpot’s State of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.
Communications professionals must invest their time and resources toward implementing multiple digital marketing techniques that cover an array of online approaches to continually increase traffic and generate leads. More specifically, marketers are now tasked with ensuring that they are targeting and attracting the right online audience, which ultimately leads to boosting website conversion rates. Including these essential digital marketing techniques in your online strategy will lead customers to your site, guide them through your sales funnel and result in high-quality leads in your inbox.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/25/digital-marketing-techniques-that-will-help-you-dominate-online/#b40b71d4ecbd/
Enterprises are investing heavily in the digital customer experiences they serve to consumers.
Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion.
By taking action without the right knowledge in hand, brands fall into pitfalls such as focusing on enhancing only very narrow areas of their digital presence, leaving their broader digital presence needlessly fragmented and complicated.
http://www.cmswire.com/digital-experience/how-do-you-define-dx-project-success/
It’s a tale as old as the Internet. Essential basics of human interaction get lost in the flash and promise of technology. Time and again, we must take a step back, reconnect, and make sure the technology is serving us, and not the other way around.
https://techspective.net/2017/11/07/build-employee-customer-engagement-feedback-loop/
Content is what pulls prospects through your buyer's journey, but making your content stand out is becoming more difficult. Here's how brands can use visual marketing to make their customer journey more engaging says, Daan Reijnders, CEO, Instant Magazine
https://www.martechadvisor.com/articles/interactive-content/how-to-make-your-customer-journey-more-engaging-with-visual-content/
While most leading organizations are now investing in CX programs, the impact these programs have on both company performance and the customer experience wildly varies.
Customers’ needs and expectations have changed considerably in recent years, both in terms of the experience they receive and how they want to interact with organizations. The result is that CX practices that may have worked a few years ago are much less effective today.
http://www.customerexperienceupdate.com/?open-article-id=7160067&article-title=is-your-cx-program-fit-for-survival-&blog-domain=verint.com&blog-title=verint/
In the rush to offer “digital-first” technologies for customer interactions, many companies are falling short. One extreme example comes to mind: A company was experiencing a significant rate of abandonment for the mobile surveys opened by its customers. It turned out the first screen had three paragraphs of legal disclaimers that customers had to click through to get to the survey. Most of them just gave up.
https://www.cmswire.com/customer-experience/make-the-most-of-digital-first-strategies-by-blending-the-old-and-new/
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