The digital transformation has forced the customer experience (CX) to the forefront of every company’s priority list. And when it comes to CX, there is clearly no shortage of customer feedback to be had. From social media to chat bot records—and from verbatim surveys to old-school focus groups—today’s businesses have an ever-present flow of customer feedback at their fingertips. So why are so many companies falling short when it comes to this bedrock of customer engagement?
http://www.customerexperienceupdate.com/feedback/?open-article-id=6931973&article-title=using-feedback-to-drive-customer-loyalty&blog-domain=calliduscloudcx.com&blog-title=calliduscloud-cx/
The biggest obstacle to knowing what customers really think about us? Fear.
We fear they’ll tell us our product or service stinks, that we’re horrible people and we should never have set foot on earth.
Yet most companies never hear that type of painful feedback. Our research finds that companies with strong word of mouth and customer devotion behave like high-performance athletes when it comes to focusing on customer feedback. In effect, they are feedback machines. Customer feedback drives their marketing strategies, product development and service expectations.
https://www.peoplepulse.com/resources/useful-articles/customer-feedback/
Just as you are, your customers are bombarded by digital information each day. As the noise increases, it grows increasingly challenging to gain and keep your customers’ attention.
In my new blog for Customer Think, I discuss how digital feedback management solutions offer a less intrusive approach.
http://blog.verint.com/customer-engagement/customer-initiated-feedback-a-new-window-into-the-customer-journey/
If “the customer is always right” is the golden rule of customer service, then “treat each customer as an individual” should be the golden rule for brand marketing. Every consumer wants to feel as though the brands they support view them as a unique entity, rather than another customer identification number.
For years, brands were able to get by delivering mass communications and services to their buyers, but those days are gone. Today’s consumers want assurance that brands hear their unique voices, consider their original feedback, and deliver products and services that are tailored to their personal lifestyle needs.
https://thenextweb.com/contributors/2017/12/11/personalized-data-quickly-improving-customer-experiences/
Here’s the scenario: You have a new app that is (you think) ready for its debut in the public spotlight. Your boss just wants to do one last check to make sure everything goes as planned – are there clear instructions? Is it intuitive? Will users “get” it? Your boss wants to get feedback from real users before the app goes live. Fair enough. That’s doable (you can send it to your friends and family). There’s one catch though: your main users are in France, Germany, and China (where your friends and family, unfortunately, aren’t) and all this feedback has to be in hands of the product team within four hours…
https://www.applause.com/blog/user-feedback-48-countries-in-four-hours/
“We know this solution is more usable based on the feedback the usability tests provide us with, but it’s just a bit boring,” was the heartbreaking feedback the agency received from their client. “There’s no way our users wouldn’t know what that interface control means.”
You might think that the arrogance of speaking on behalf of users without ever having met one – or, worse still, ignoring user feedback if it doesn’t suit – represents a luxuriant hubris for the tiny minority of organisations so successful and with such desirable products that their users will take what they are given. However, this author’s experience suggests that this outlook is more prevalent than it should be, based on what we know about the close relationship between how organisations treat their customers online and commercial success.
https://www.siliconrepublic.com/companies/ux-design-advice-tips/
Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals.
https://www.webpronews.com/social-listening-can-strengthen-online-marketing-strategy-2017-07/
Collecting customer feedback is crucial, but there’s more to capturing the voice of the customer (VoC) than compiling readily available data and dropping it into a spreadsheet.
https://www.cmswire.com/customer-experience/voice-of-the-customer-decoded-4-tips-to-make-the-most-of-feedback/
At a time when many leading global financial institutions are still saddled with poor reputations dating from the financial crisis, Bank of America, one of the world’s largest commercial banks, has invested in building credibility with its customers by listening and responding to customer feedback in real-time.
https://which-50.com/digital-feedback-powerful-builder-brand-trust-bank-america/
From a single blog to a full-blown website, any new digital marketing project goes through several iterations before launch. Each stage of the project presents an opportunity to discuss the plan, make changes, and get buy-in from the entire team. When clients skip this opportunity or fail to understand its importance, bad things happen.
https://www.business2community.com/digital-marketing/need-provide-feedback-every-stage-project-01961070/
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