Tags: usability*

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  1. App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.

    Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.
    https://www.searchenginejournal.com/app-store-optimization-how-to-guide/241967/
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  2. Customer feedback is very important for the companies to grow. Feedback if utilized properly is something which can help a company to touch the skies. Every e-commerce owner knows the importance of customer feedback.

    Feedback if taken positively can help a company to improve them and keep their customers happy. Customer feedback helps the businessmen know what their lacking points are and how to make them better.

    So, every company should focus on collecting customer feedback in order to keep them happy and grow in this competitive world.
    https://landerapp.com/blog/customer-feedback-2/
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  3. “We know this solution is more usable based on the feedback the usability tests provide us with, but it’s just a bit boring,” was the heartbreaking feedback the agency received from their client. “There’s no way our users wouldn’t know what that interface control means.”

    You might think that the arrogance of speaking on behalf of users without ever having met one – or, worse still, ignoring user feedback if it doesn’t suit – represents a luxuriant hubris for the tiny minority of organisations so successful and with such desirable products that their users will take what they are given. However, this author’s experience suggests that this outlook is more prevalent than it should be, based on what we know about the close relationship between how organisations treat their customers online and commercial success.
    https://www.siliconrepublic.com/companies/ux-design-advice-tips/
    Tags: , , by eringilliam (2017-12-11)
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  4. In this customer-centric world, collecting user feedback is no longer a mere task in customer support team’s backlog. It is the fundamental criteria to grow your company by understanding what the user wants and acting upon it. Hence, the importance of user feedback cannot be undermined.

    Imagine, you put a plethora of resources and man-hours in building your product. But your users are not using the product which makes you wonder where did you go wrong.
    http://feedier.com/blog/user-feedback/
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