Tags: personalisation*

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  1. In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
    https://mopinion.com/10-tools-with-in-app-web-notifications/
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  2. Personalization is a popular idea for brands and consumers alike. But few brands are able to deliver on customer expectations.

    Ernan Roman of ERDM conducts specialized VoC research to identify high impact CX strategies which generate significant increases in revenue. In this video, Ernan shares how to “crack the code” for personalization success.
    http://customerthink.com/powerful-personalization-how-to-provide-value-and-avoid-creepy/
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  3. Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
    https://marketingland.com/location-data-accuracy-leads-stronger-personalization-233214/
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  4. We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers. Here are the seven biggest trends impacting the loyalty landscape currently.
    https://marketingland.com/7-biggest-trends-driving-customer-loyalty-232518/
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  5. More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  6. Mopinion has added a new feature to couple website data, such as customer profiles and other visitor data, with user feedback. This new feature equips Mopinion users with deeper insights into how certain online visitors or customers (based on demographics, interests, location, etc.) experience their website or mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
    https://mopinion.com/new-feature-to-append-website-data-to-feedback/
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